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Company Insights

Navattic Internal Experiment: A/B Testing Overview vs Segmented Demos

We ran an experiment using our new native A/B testing that found persona-segmented demos had 33% better click-through rates than shorter overview demos, and 50% better click-through rates than the longer checklist demo.
6 min read
Sales Enablement

Ben Watkins: Email Copy & Sequencing Tips After an Interactive Demo

10 min read

If your product can appeal to multiple personas or fit multiple use cases, figuring out what kind of overarching interactive demo to put on your homepage can be a struggle.

Features + Integrations

Top AI Interactive Demos to Watch in 2025

14 min read

We’ve had more and more conversations about AI and interactive demos with customers and prospects. But not all interactive demo platforms use AI in the same way.

Company Insights

Navattic Internal Experiment: A/B Testing Overview vs Segmented Demos

6 min read

We ran an experiment using our new native A/B testing that found persona-segmented demos had 33% better click-through rates than shorter overview demos, and 50% better click-through rates than the longer checklist demo.

Customer Show + Tells

Customer Show + Tell: Jonathan Paredes: Scaling Dropbox’s Demo Capabilities

5 min read

"The product tour has been incredibly successful from day one. It took off like wildfire"

Customer Show + Tells

Customer Show + Tell: Liz Van Hoose: Driving Self-Serve Growth with Interactive Demos

8 min read

"Having some self-guided exploration experience and activating our trial list in a way that didn't just force them to log in, but actually to understand how to use the product"

Best Practices

4 Best Practices for Ending an Interactive Demo

6 min read

The end of your interactive demo is your last chance to wow a prospect.

Best Practices

Implementing Interactive Demos for Multiple Product Lines

8 min read

Creating multiple demos for each product line gets each type of potential or existing customer to their aha moment — without sifting through material that may not apply to their use case.

Growth + Conversions

GTM Roundtable: Corrina Owens on Pairing Buyer Signals + Interactive Demos

8 min read

But most people forget that product tour behavior is one of the strongest indicators that an account is in-market and ready to make a purchase.

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