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Company Insights

We Heard You: So We Made Building Interactive Demos Way Easier

7 min read
Sep 30, 2025

Learn why we built Copilot, what it does, and how leading SaaS brands are using it to speed up their sales, marketing, and customer success demo workflows.

Company Insights

Our 1-year anniversary of going freemium: Surprises and advice

13 min read
Sep 19, 2025

It’s been a year since we launched Navattic’s freemium plan. Here’s what surprised us and what we’d recommend to people thinking about a freemium motion.

Company Insights

Behind the Scenes of Our Launchpad Launch

7 min read
Sep 2, 2025

Prepping to launch a new product to a new persona to drive new behavior? Here’s how we got a 57% email open rate and 27% demo engagement rate for Launchpad.

Company Insights

From Demo Treadmill to Strategic Advisor: Why We Built Navattic Launchpad

5 min read
Jul 17, 2025

To me, the most energizing part of being an SE was building trust showing up as a strategic partner, not just the technical lead that could deliver the demo. Launchpad helps SE teams do just that.

Company Insights

Navattic Internal Experiment: A/B Testing Overview vs Segmented Demos

6 min read
Jun 12, 2025

We ran an experiment using our new native A/B testing that found persona-segmented demos had 33% better click-through rates than shorter overview demos, and 50% better click-through rates than the longer checklist demo.

Company Insights

Buyer First Website Review: Demio with Ramli John

5 min read
Jan 10, 2025

Highlights from our Buyer-First Bites Website Review with Ramli reviewing one of our customers, Demio, who is in the top 1% for interactive demo performance.

Company Insights

Employee Spotlights: How our Growth Team Uses Interactive Demos in Onboarding Drips to Activate Users

7 min read
Dec 10, 2024

Learn how Navattic’s Growth Marketing Manager Raman Khanna uses interactive demos in email drips to freemium users for onboarding, upsell, and reactivation campaigns.

Company Insights

Buyer First Website Review: Appcues with Anezka Pavlovic

5 min read
Dec 6, 2024

Highlights from our Buyer-First Bites Website Review with Anezka Pavlovic reviewing the website, Appcues for its buyer-first best practices.

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