Recent Posts
What Do Top SaaS Websites Have in Common?
The best SaaS websites prioritize the buyer experience. We took a look at how the top 100 SaaS companies stack up and share examples of websites that have a frictionless buyer experience.
Implementing Interactive Demos for Multiple Product Lines
Creating multiple demos for each use case helps you engage each segment of your audience, ensuring your demo resonates with each of your personas.
How to Convince Leadership to Focus on Buyer Experience
Why focusing on the buyer experience is a must for any B2B SaaS company and a tried and tested method for getting your leadership onboard.
Email Marketing Strategies for Product Demos
Add interactive demos to emails to gives your prospects and customers a chance to see new parts of your product in action, amplifying the typical results of an email marketing campaign.
What is Demo Software? [Plus Top Tech for Every Type of Software Demo]
Three main types of demo software and technology suggestions for each type of demo.
High Converting Interactive Demos Tips from a Copywriting Expert
Aaron Wrixon is a copywriting expert who works with growing B2B SaaS companies that want to warm up leads, increase trials and demos, boost signups, and reduce churn. Here are his list of copywriting techniques with examples from Navattic customers.
Customer Interview Series: Demo Library with Tara Quehl
See how Tara Quehl, Product Marketing Director at Demandbase, uses Navattic as the foundation for her interactive demo library.
6 Quick Creative Ways to use Interactive Demos
Get inspiration for repurposing interactive product demos for email signatures, LinkedIn descriptions, review sites, webinar follow-ups, blogs, and more.
Best No Code Website Tools From SaaS Marketing Professionals
Six no code website tools vetted by B2B SaaS marketers that can upgrade your website experience in minutes.
6 Feature Announcement Examples from SaaS Companies
Customer examples of multi-channel feature announcements that span across social, blog posts, and email campaigns.
5 Steps to Create Interactive Demos (Plus Top Customer Examples)
How to use interactive product demos to provide a hands-on walk-through experience of your product and top customer examples.
Customer Interview Series: Partnership Enablement with Ryan Moline
See how Ryan Moline - Senior Product Marketing Manager at Bombora uses Navattic for partnership enablement.
Building an Engaging Click Through Product Demo
A click through product tour can be a powerful tool to quickly showcase your solution to a prospective buyer.
Buyer Experience Tips That Take Less Than a Day to Implement
Make the most of your budget and bandwidth with seven quick, high-ROI tips to improve the buyer experience
Customer Interview Series: Website CTA with Craig LeBlanc
See how Craig LeBlanc - Senior Product Marketing Manager at Repsly used Navattic to revamp the company’s product tour.
Ad Best Practices for Product Demos
Walkthrough of how to add interactive demos to LinkedIn or Google ad landing pages and as CTAs to boost brand awareness, improve click-through rates, and decrease cost per lead.
The Ultimate Guide to Product Led Marketing
At its most simple, product-led marketing is a form of PLG but starts easier in the buying journey. It is a user-focused strategy that showcases the product itself as a means of acquiring new users.
How to Increase Conversions For Interactive Demos
In our State of the Interactive Product Demo 2023 report, we pulled data from over 3,000 demos to determine the best ways to leverage interactive demos. This guide shares three strategies for improving conversion rates and showcases examples of each tactic in practice.
Customer Interview Series: Integration Enablement with Jason Oakley
See how Jason Oakley - Senior Director of Product Marketing at Klue uses Navattic for integration enablement.
SEO Best Practices for Product Demos
Interactive demos drive SEO by increasing dwell time, boosing engagement, and giving visitors a satisfying experience. Learn how.
Inexpensive SaaS Growth Strategies for 2023
List of quick and simple growth strategies from top SaaS experts that are all under $500 per month.
A/B Testing Examples from Top B2B SaaS Companies
Types of A/B tests SaaS companies typically run, real-world examples of each, and three A/B testing platform suggestions.
6 Ways to Boost SaaS Free Trial Conversion Rates
Six ways to improve the success of your free trial with the goal of greater conversions.
2022 SE Trends: Practice with Ramzi Marjaba
We spoke with Ramzi Marjaba, a Senior Sales Engineer and founder of We the Sales Engineers a resource for sales engineers by sales engineers.
5 Proven Ways to Improve Activation Rate for SaaS
Five techniques from customers and PLG experts to ensure users see value in your product.
2022 SE Trends: Customer Centric Demos with Natasja Bax
We spoke with Natasja Bax, founder and principal at The DemoScene, which delivers effective and pragmatic workshops for those who would like to excel in software sales.
7 Stellar SaaS Product Demos Examples
Product demos are a way for prospects to experience what it’s like to use your product. See how 7 B2B SaaS companies use product demos on their website.
How to add Interactive Demos to G2 and TrustRadius
Step by step on how to add interactive demos to your G2 and TrustRadius product profiles — just like videos or screenshots.
Email Personalization at Scale: 4 Proven Methods
Four proven methods from top SaaS sales teams on how to personalize your emails not only for opens but also for engaged responses.
2022 SE Trends: Presentation Skills with Tony Francetic
We spoke with Tony Frencetic, a Senior Manager of Solutions Consulting at Thomson Reuters, the world’s leading provider of news and information-based tools to professionals.
Top Tips from Sales Engineering Experts
In our SE interview series - we spoke with top members of the presales community and they shared their favorite tips and tricks for new and experienced SEs.
Product Walkthroughs vs Interactive Product Tours
Product walkthroughs are used when a user is actually in the app while interactive product tours are often used on a website or shared via a link.
2022 SE Trends: Demo Scripts with David Hayes
We spoke with David Hayes, CEO of Demo Gorilla - a browser extension for live SaaS demos that tells your sales teams exactly what to say to sell your product.
2022 Website Trends: Bold Design with Olga Andrienko
We spoke with Olga Andrienko, VP of Brand Marketing at Semrush, the leading online visitor management SaaS platform that’s been used by ten million digital users worldwide.
Trends Report: How To Improve the B2B Buying Process in 2023
This report will help you understand B2B buying trends from SaaS experts and identify the next steps for enhancing your buyers’ experience.
2022 SE Trends: Creating Connections with Chris White
We spoke with Chris White, the founder and CEO of Tech Sales Advisors - which offers training and consulting for presales engineers and software sales teams.
The Most Popular SaaS Website CTA’s: Analysis of 5k+ CTAs
Two years ago, we analyzed 5625 B2B SaaS CTAs to see what were the most popular or fastest-growing CTAs. This year, we analyzed a similar data set to see how CTAs have changed.
2022 Website Trends: User-First Design with Jarrett Fleagle
We spoke with Jarrett Fleagle, Director of Marketing at WebMechanix - which helps mid-market and enterprise brands crank up user acquisition and predictably grow revenue through digital marketing.
Best Conversion Rate Optimization Tools from Growth Experts
Over the past few months, we've interviewed website experts about their optimization strategy. In this post, we highlight their favorite optimization tools.
2022 SE Trends: Presales Tooling with Kerry Sokalsky
We spoke with Kerry Sokalsky, the President and Founder of Presales Mastery - which helps B2B software companies create better demos to win more business.
2022 Website Trends: Memorable Experiences with George Chasiotis
We spoke with George Chasiotis, Managing Director of MINUTTIA - which helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO.
Expert Product Marketing Examples and Case Studies for SaaS
Seven top-notch product marketing examples and the channels they used from modern SaaS companies.
2022 SE Trends: Listening + Discovery with John Care
We spoke with John Care, an author, speaker, and professional trainer at Mastering Technical Sales – a training and consulting company specializing in the skills improvement and development of presales engineers.
How to Use Intent Data with Interactive Product Demos for Hyper-Targeted Outreach
How to use intent data platforms like Bombora with interactive product demos for hyper-targeted qualification and marketing outreach.
How to Move Beyond SaaS Product Demo Videos [Plus Product Video Alternatives]
Why product demo videos have grown in popularity and how interactive demos can be a more engaging and cost effective alternative.
2022 Website Trends: Innovation with Victoria Rudi
We spoke with Victoria Rudi, founder and SaaS analyst at SaaS Minds – which is helping founders and executives to exercise structured thinking and deliberate communication to achieve growth results.
2022 Website Trends: Messaging with Nicholas Scalice
We spoke with Nicolas Scalice, founder and growth marketer at Earnworthy, a conversion-focused growth marketing agency that turns your funnels into a lead-generation sales machine.
8 Partnership Enablement Examples and Best Practices
What partnership enablement is and examples of it at work at eight different B2B SaaS companies.
How to Improve Your SE Hiring Process: Tips from Top SE Leaders
The market for top sales engineering talent is tight - a wide array of companies are competing for a limited pool of presales talent.
2022 Website Trends: Messaging with John Ozuysal
We spoke with John Ozuysal cofounder and CMO of Datapad, a collective metrics library for your team where you can have instant access to your metrics.
Top Presales Software for 2022
Round up some of the best presales tools on the market today.
How to Improve the Sales Discovery Process: Opinions From Top SEs on Presales to Sales Handoffs
Seven crowd-sourced ideas from expert sales engineers in the B2B space to upgrade your discovery process.
How to Craft a SaaS Demo Follow-up Email That Converts [Plus Email Templates]
Tips on how to craft a follow-up email after a SaaS product demo and post demo follow up templates.
Outbound Prospecting: 5 Modern Strategies From Industry Experts
An explanation of what traditional outbound prospecting is and its pitfalls and five different prospecting techniques to catch and keep your leads’ attention.
What is Demo Automation Software?
How to automate the creation of product demos and give your prospects an early, hands-on experience with your product.
2022 Website Trends: Competitive Differentiation with Jason Oakley
We spoke with Jason Oakley, Senior Director of Product Marketing at Klue - an AI-powered competitive enablement platform designed to help product marketers collect, curate, and deliver actionable competitive insights to empower revenue teams to win more business.
5 Tips to Prepare Perfect Conference Software Demos
5 tips to create a stand out software demo and drive pipeline at your next conference.
Navattic Achieves SOC 2 Type II Compliance
At Navattic, security is paramount. Interactive demos built on Navattic are often integrated into essential parts of the go-to-market motion
The Essential Guide to Sales Demo Software
An essential list of sales demo tools to help ace discovery, sales demo environments, and live demos.
2022 Website Trends: SEO with Andrew Shotland
Andrew Shotland - CEO of Local SEO Guide, a leading search engine optimization and local internet marketing company.
7 Successful Account Based Marketing Examples from Top B2B SaaS companies
ABM campaigns used by leading B2B SaaS companies and the tactics they used to create these campaigns.
2022 Website Trends: Product-First Design with Alexandra Cote
Alexandra Cote - a freelance growth consultant and content strategist.
Step by Step Guide to Measure & Drive Product Adoption
Top metrics to measure product adoption and five different tips for improving it.
2022 Website Trends: Onboarding and Templates with Andrew Capland
Andrew Capland - founder of Delivering Value, which offers coaching and advising for product led growth teams.
What is a Demo Center? [Plus 6 High Quality Examples]
What a product demo center is and six examples of high-quality product demo centers currently being used by leading B2B software companies.
2022 Website Trends: Goal Alignment with Ishaan Shakunt
Ishaan Shakunt - Founder and Head of Marketing Strategy at Spear Growth a performance, marketing, and SEO enablement agency that helps fast-growing B2B SaaS companies.
An Intro to a Product-Led Sales Motion
Overview of what a product-led sales motion is, how to implemented it successfully, and who can benefit from it.
Everything You Need to Know About Lifecycle Marketing
The common stages of lifecycle marketing and actionable steps and tips to help your lifecycle marketing strategy become a success.
2022 Website Trends: Personalization with Jeff Coyle
Jeff Coyle - the Co founder and Chief Strategy Officer at MarketMuse an AI platform that accelerates content planning, creation, and optimization.
Typical SaaS Sales Process in 2022 [Plus Tips to Reduce Sales Cycle Length]
An outline of each stage involved in the average SaaS sales cycle and provide tips to increase sales velocity of each stage.
What are Self Guided Demos & How to Use Them
Self guided demos give your prospects hands-on access and speed up the time it takes to discover your product’s value.
How to Qualify and Route Leads based on Interactive Product Demo Behavior
Use product demos to monitor user behavior, set qualification thresholds, and route leads to your sales team before a free trial even starts.
Step by Step Guide for Launching a New SaaS Product
5-step plan to help guide the process for a new saas product or feature launch.
Top Growth Marketing Strategies to Follow in 2022
In our growth marketers interview series, we spoke with top marketers who have been voted among the best on LinkedIn.
Navattic Raises $4.25M to Build the Future of Product-Led Growth
Over the past year, we’ve seen product-led growth take the center stage.
Effective Software Demos in 2022 [Best Practices to Sell to Modern Buyers]
A look at the traditional sales-led software demo and best practices for selling to today’s software buyers.
B2B SaaS Website Relaunches: 5 Ways to Stand Out in 2022
Leading B2B companies have adapted to this shift in buying behavior, relaunching their SaaS websites into personalized, product-focused selling tools.
2022 Growth Trends: Creating Authentic Content with RajNATION
RajNATION - founder and Chief Pitch Artist of Startup Hypeman, which helps fast growing startups effectively tell their story through visionary pitch decks and demo coaching.
Navattic Academy: Top Product Tour Learnings in 2021
In this piece, we cover insights regarding product tour usage, structure, and use cases.
2022 Growth Trends: Full Funnel Marketing with Breezy Beaumont
Breezy Beaumont - the Head of Growth at Correlated, the leading platform for product-led revenue.
9 Ways to Incorporate Product-Led Content at Every Step of your B2B Marketing Funnel
Allowing the product to speak for itself generates more interested, excited, educated prospects and converts them to paying customers faster.
2022 Growth Trends: Personal Branding with Darryl Praill
Darryl Praill - CRO at VanillaSoft, a sales engagement platform that gives your sales team the tools they need to engage, qualify, and close sales all in one place.
2022 Growth Trends: Building a Community with Chris Walker
Chris Walker - CEO at Refine Labs, a demand accelerator for B2B SaaS companies that helps businesses dominate categories and unlock major growth opportunities.
2022 Growth Trends: Buyer Journey Marketing with Moni Oloyede
Moni Oloyede - Director of Marketing Infrastructure at Fidelis Cyber Security, the industry innovator in proactive cyber defense solutions.
2022 Growth Trends: Product a-ha moments with Sandy Mangat
Sandy Mangat - Head of Marketing at Pocus, a product-led sales platform that turns product data into revenue.
2022 Growth Trends: Dark Social with Nick Bennett
Nick Bennett - the Director of Field, Community, and Partner Marketing at Alyce.
5 Ways to Drive Pipeline With Product-Led Content
What product-led content is, why you should be using it and how to develop it to build your product-led pipeline.
2022 Growth Trends: Content & Branding with Brooklin Nash
Brooklin Nash - B2B freelance content marketer, strategist, and consultant.
Build a Better Software Product Demo Experience [How to Move Beyond Traditional Product Demos]
The traditional sales demo model prolongs the cycle at best and risks a sale at worst.
Everything You Need to know about Interactive Product Tours
The key to Product Led Growth is not tackling all at once but moving in a product led motion. That's where interactive product tours come into play.
Why Transition to Product-led Growth in 2022
As an alternative to outdated sales-led growth strategies, product-led growth can give SaaS companies an edge over competitor
My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?
With the explosion of product-led growth (PLG), many companies are critically evaluating what it means for their go-to-market strategy.
Turn Your Product into a Lead Generation Machine
In this webinar, we discussed the value of product-led lead gen, how to do it effectively, and which companies can benefit from this new marketing strategy.
5 Ways to Incorporate Interactive Product Demos Into The Customer Journey
During a bygone era, prospects would sit back and watch the sales process unfold in front of them...
Self-Service Education With An Interactive Product Tour
In the past, it was common for software vendors to be the gatekeeper of information in the buying process...
Standing Out From The Competition With An Interactive Demo
Today, SaaS companies average about nine competitors within their space after a year; however, they only averaged two competitors a mere five years ago...
How to Create Stand Out Demo Leave-Behinds
Congrats! You just finished a great demo with the prospect. They even invited a few members from their team...
What is a Demo Engineer?
A demo engineer is someone who works with customer-facing teams to prepare and deliver tailored, solution-oriented demos...
Where Do Website Product Tours Fit in Your Marketing Stack?
SaaS buyers' expectations have shifted, especially those looking for marketing solutions...
Driving Product-Led Growth with Interactive Demos
Nowadays, end-users often determine who wins in SaaS. They are more likely to find products on their own and tell their bosses which ones to buy...
Measuring Impact - The Role of Data in Product Led Sales
I sat down with Earl Lee, CEO and Co-Founder at HeadsUp. HeadsUp is a solution to help...
Investing in Presales - How a Great Demo Moves the Needle
I sat down with Kerry Sokalsky, President and Founder at Presales Mastery where he helps...
Becoming Product-Led Without Going Freemium
Product-led growth (PLG) is here to stay. OpenView reports that 86% of SaaS companies are planning on increasing investment in their product-led strategies...
“Getting to Wow”: Helping Growth Teams Accelerate the Time to Value
I sat down with the Demo Doctor, Chris White, founder of TechSalesAdvisors. With over 30 years...
Focusing on What Matters Most in Top Funnel Sales
Chris Ortolano is the founder and principal at Outbound Edge, a consultancy that helps...
Demo Software Simulations – The New Way to Showcase Your SaaS Product
Implementing a demo software simulation is a fantastic strategy for SaaS companies to engage prospects in a more meaningful way.
The Essential Guide to Incorporating Demo Automation Into Your Sales Process
The demo automation tooling space is fast moving with new solutions that solve a variety of pain points across the sales and marketing...
5 Tips for Building a Standout Website Product Demo
Interactive product demos present sales and marketing teams with a unique opportunity to engage prospective customers at the top of the funnel....
How to Build a Winning Marketing Strategy with Interactive Demos
Any marketing strategy has one goal in mind – to boost the number of high-quality leads sent over to sales. Customers need to be able to see value in a product or service before they commit to a sales conversation or starting a...
The Changing Role of the Product Demo: A Conversation with Don Carmichael
I sat down with Don Carmichael, an experienced PreSales professional...
What is a Micro Demo?
A product demo is a powerful and engaging sales tool that helps immediately showcase product value to a prospect ...
Trial, Demo, or Product Tour? - Results from Analyzing 5625 B2B SaaS CTAs
The call to action sets the stage for the rest of the buyer journey ...
Product Growth at Vimeo: A Conversation with Raghav Kholsa
I sat down with Raghav Kholsa, a senior growth analyst at Vimeo...
Three Immediate Benefits of Instant Demos
Building an Unbreakable Software Demo
The unbreakable product demonstration. Demos fall apart all the time ...
How To Create An Outstanding Explainer Video
Explainer videos are high-level overviews of a product offering or service ...
The Demo Follow Up: A Conversation with Ed Jaffe
I sat down with Ed Jaffe, founder and coach at Demo Solutions ...
What is a Sandbox Environment?
A sandbox environment or product sandbox is a testing environment that enables a user to experiment and explore a logically isolated system ...
Three Questions Product Demos Should Answer
Three questions for for the product demonstration. If you work in technical sales or presales, chances are you’ve given your fair share of product demonstrations ...
The Ignition Demo: A Conversation with Peter Cohan
I sat down with Peter Cohan, renown sales coach and author of the Great Demo! ...
How to Sell Your Product with Your Product
Learn how to use your product to sell your product. There is a new wave in B2B software sales ...
How to Build a Stand Out Demo Video
Build a great product demo that closes deals ...
What is DemoTech? Definition, Examples, and Trends
There is a gap in the modern sales stack. There are dedicated tools for lead generation, prospect outreach, meeting facilitation, conversation intelligence, and customer relationship management...
Why Low Touch Sales is Winning
Differentiated demo followups. No one likes getting sold...
How to Win After The Sales Demos
What is a Product Qualified Lead and Why Should I Care?
You may have heard of marketing qualified leads (MQLs) or sales qualified leads (SQLs) as methods to track and quantify prospective buyer intent. As a lead actively engages...
The Minimum Viable Demo
How do you deliver an excellent, yet concise demo that resonates with a prospect while keeping them focused and engaged?
We Analyzed 5625 B2B SaaS CTAs, This Is What We Found
In B2B SaaS, your customer's first interaction with your product is critical. How are you encouraging visitors to experience your product?
The Five Signals of Buyer Intent in SaaS Sales
Buyers consider many different vendors when exploring software options ...
The Art of Experiential Selling
58% of enterprise software buyers cited the “product demonstration” as the top call to action...