Recent Posts

Customer Interviews

Customer Interview Series: Product Promotion, Education, and Feedback with Srijit Ghosh

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

See how Srijit Ghosh at Qonto used Navattic to promote features to acquire new prospects and educate customers to drive adoption.

Customer Interviews

Customer Interview Series: Interactive Demo Resource Hub with Davide Bessi

4 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Davide Bessi at Qonto uses Navattic to create a resource hub of product tours on Qonto’s website.

Customer Interviews

Customer Interview Series: Increasing Freemium Sign-ups with Pulkit Sachdeva

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

See how Pulkit Sachdeva at Chainstack used Navattic to reduce sign-up abandonment for their freemium product.

Features + Integrations

How to add Interactive Demos to Review Sites (G2, TrustRadius, and SourceForge)

8 minute read
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Natalie Marcotullio
Natalie Marcotullio

Step by step on how to add interactive demos to your G2, TrustRadius, or SourceForge product profiles — just like videos or screenshots.

Best Practices

Step by Step Guide to Build Mobile-Friendly Interactive Demos

6 minute read
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Randy Frank
Randy Frank

If you’re a pro at building desktop interactive demos, read our step-by-step guide to start building product demos specifically for viewing on mobile devices

Growth + Conversions

2024 Industry Benchmarks + Examples for Interactive Demos

15 minute read
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Natalie Marcotullio
Natalie Marcotullio

Curious how interactive demo power users leverage product tours to stand out in their industry? Get inspired by the best demos in 10 SaaS categories.

Best Practices

Employee Spotlight: How to Create a Conference Interactive Demo

7 minute read
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Alisa Feng
Alisa Feng

Learn why conference demos are such a popular use case and how to make yours pop with tips from Navattic’s Head of Customer Success, Alisa Feng.

Customer Interviews

Customer Interview Series: Repurposing Demos for Sales Motion + Onboarding with Wayne Dakin

6 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Wayne Dakin at Dropbox uses Navattic to create targeted, interactive demos that streamline the sales process and user onboarding

Customer Interviews

Customer Interview Series: In Product Activation with Julia Schlocker

5 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Julia Schlocker at neuroflash uses Navattic both on their website and in-product to activate more users.

Customer Interviews

Customer Interview Series: Product Pages + Activation with Rodney Rasmussen

7 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Rodney Rasmussen at Remote uses Navattic to efficiently create interactive demos for different product pages on the website and for product activation.

Customer Interviews

Customer Interview Series: AI Feature Launch with Maria Castañeda

4 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Maria Castañeda at Lokalise uses Navattic to help promote their new AI feature release.

Customer Interviews

Customer Interview Series: Webinar Enablement with Hilary Smith

4 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Hilary Smith at JungleScout used Navattic as a new MQL channel with 7x-8x ROI and as a tool for showing their product in webinars.

Customer Interviews

Customer Interview Series: Multi-Platform Demo Centers with Vivian Chau

5 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Vivian Chau at Envoy used Navattic to showcase a mini-demo center on their demo page.

Customer Interviews

Customer Interview Series: Website to Free Trial Conversion with Federica Felicetti

5 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Federica Felicetti at Sibill uses ungated Navattic interactive demos to convert website visitors to free trials.

Customer Interviews

Customer Interview Series: Sales Qualification with Brittany Wolfe

5 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Brittany Wolfe at Lokalise uses Navattic to improve the sales process and make sure the sales team is speaking to the right people.

Customer Interviews

Customer Interview Series: Guided Product Simulation with Tyler Worley

3 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Tyler Worley at Jumpcloud uses Navattic to create educational product demos for customers to use.

Customer Interviews

Customer Interview Series: Educational Product Courses with Nikki Stubbs

4 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Nikki Stubbs at Jumpcloud used Navattic to transform their product education strategy from non-interactive simulations to dynamic, no-code interactive demos.

Sales Enablement

Outbound Sequence Ideas with Interactive Demos

9 minute read
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Natalie Marcotullio
Natalie Marcotullio

Want to improve your outbound sequence performance? Interactive demos can identify new warm leads, re-engage old leads, and drive them to book a live demo.

7 Stellar SaaS Product Demos Examples

6 minute read
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Randy Frank
Randy Frank

Product demos are a way for prospects to experience what it’s like to use your product. See how 7 B2B SaaS companies use product demos on their website.

Features + Integrations

Top Examples of Chatbots + Interactive Demos Together

6 minute read
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Natalie Marcotullio
Natalie Marcotullio

Want to answer customer or prospect questions from within your interactive demo? Use Navattic and your chatbot together to boost user engagement, conversion, and adoption.

Growth + Conversions

Switching From Third Party to First Party Intent Data Using Interactive Demos

7 minute read
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Natalie Marcotullio
Natalie Marcotullio

The death of third party cookies is finally here. The good news? Interactive demo data captures the buyer intent you need to optimize your ad and outbound strategy.

Growth + Conversions

How to Use Interactive Demos for Help Centers, Onboarding, and Training

9 minute read
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Natalie Marcotullio
Natalie Marcotullio

Learn how to leverage interactive demos to educate free trialers, existing customers, and employee base.

Best Practices

6 Steps to Create Interactive Demos in 2024 [Plus Examples]

11 minute read
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Natalie Marcotullio
Natalie Marcotullio

How to use interactive product demos to provide a hands-on walk-through experience of your product and top customer examples.

Best Practices

Top Use Cases for Interactive Demos in 2024

9 minute read
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Natalie Marcotullio
Natalie Marcotullio

Our State of the Interactive Product Demo Report 2024 revealed 5 top use cases for interactive demos. Learn what they are and how they can benefit your GTM.

Company Insights

Navattic Internal Experiment: Interactive Demo Accounts for LinkedIn Retargeting

7 minute read
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Natalie Marcotullio
Natalie Marcotullio

LinkedIn Ads are notoriously expensive. Preserve your budget by targeting accounts you know have shown interest in your product with Navattic data.

Growth + Conversions

5 Examples of Interactive Demo Email Follow Ups

8 minute read
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Natalie Marcotullio
Natalie Marcotullio

How do you follow up after someone goes through your interactive demo? Gain inspiration from 5 real SaaS company email campaigns.

Sales Enablement

How to Use Interactive Demos for Sales Leave Behinds

9 minute read
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Neil Mclean
Neil Mclean

Want to move past hour-long recordings and outdated one-pagers? See how other customers use interactive demos as sales leave behinds to accelerate their sales cycle.

Expert Product Marketing Examples and Case Studies for SaaS

12 minute read
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Natalie Marcotullio
Natalie Marcotullio

Finding compelling ways to position your product and tweak your messaging is tough, so we’ve compiled 7 SaaS product marketing examples for you

Company Insights

Crossing the Chasm - The Interactive Demo Market in 2024 & Beyond

10 minute read
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Neil Mclean
Neil Mclean

When we first started Navattic in 2020, we had the hypothesis that bringing custom-developed interactive experiences created by a few fringe growth teams to the broader market would be transformative.

Growth + Conversions

6 Feature Announcement Examples from SaaS Companies

10 minute read
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Natalie Marcotullio
Natalie Marcotullio

Customer examples of multi-channel feature announcements that span across social, blog posts, and email campaigns.

Features + Integrations

3 Ways to Use Slack + Interactive Demos

5 minute read
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Natalie Marcotullio
Natalie Marcotullio

Connect your Navattic demos to Slack to equip your sales reps and customer success managers with real time information on prospect and customer demo activity

Growth + Conversions

How to Personalize Demos for ABM Campaigns

8 minute read
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Natalie Marcotullio
Natalie Marcotullio

With everyone vying for attention from the same accounts, it’s become harder to stand out. Make your product memorable with personalized interactive demos.

Product Tour Software Options for SaaS Websites

10 minute read
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Natalie Marcotullio
Natalie Marcotullio

This article clears up confusion between interactive product tours and product walkthroughs, highlighting several vendors on the product tour market.

Growth + Conversions

Incorporating Interactive Demos into a Website Redesign

10 minute read
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Natalie Marcotullio
Natalie Marcotullio

Going through a website redesign? See the different ways our customers attract and convert visitors by adding interactive demos to their website.

Customer Interviews

Customer Interview Series: Website Redesigns with Aston Whiteling

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

See how Aston Whiteling, used 15 Navattic tours across the Jellyfish website to increase interactive demo website engagement by 250%.

Features + Integrations

Top Use Cases for Interactive Demo Account Engagement Data

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Several customers recently shared that they use Navattic interactive demo data for account qualification and prioritization — just like they would intent data. In this article, we’ll share the most common use cases we heard from additional customer interviews and explain how you can set them up yourself.

Best Practices

Implementing Interactive Demos for Multiple Product Lines

9 minute read
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Natalie Marcotullio
Natalie Marcotullio

Creating multiple demos for each use case helps you engage each segment of your audience, ensuring your demo resonates with each of your personas.

Best Practices

Should You Gate or Ungate Your Interactive Demo?

11 minute read
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Natalie Marcotullio
Natalie Marcotullio

To gate or ungate? Learn about the pros and cons of each approach and how to pick which direction to go based on your marketing strategy and goals.

Sales Enablement

How to Use Interactive Demos for Upsell and Cross Sell

10 minute read
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Natalie Marcotullio
Natalie Marcotullio

Three ways to use interactive demos to create a more streamlined and scalable upsell process.

Best Practices

Step by Step Instructions to Turn a Video Into an Interactive Demo

7 minute read
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Natalie Marcotullio
Natalie Marcotullio

Want to turn an existing product videos into interactive demos? Follow 6 easy steps to elevate your prospect experience from videos to full HTML/CSS demos.

Growth + Conversions

How to Use Interactive Demos for In-App Activation

8 minute read
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Natalie Marcotullio
Natalie Marcotullio

Struggling with in-app activation? Leverage interactive demos to offer user journeys that get users to aha moments (and conversions) faster.

Best Practices

What is a Demo Center? [Plus 6 High Quality Examples]

12 minute read
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Neil Mclean
Neil Mclean

What a product demo center is and examples of high-quality product demo centers currently being used by leading B2B software companies.

5 Steps to Increase SaaS Website Conversion Rate

10 minute read
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Natalie Marcotullio
Natalie Marcotullio

Learn how to increase specific conversion points on your website in 5 simple steps - instead of entirely redoing your website.

Features + Integrations

3 Ways to Use Twilio Segment and Navattic

7 minute read
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Natalie Marcotullio
Natalie Marcotullio

Struggling to use all the interactive demo data you collect? Read on to learn three ways to make the most of our Twilio Segment integration.

Best Practices

Advanced Interactive Demo Building Tips from Demo Experts

11 minute read
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Natalie Marcotullio
Natalie Marcotullio

Tips to take your demo to the next level from our customers and demo building partners.

Features + Integrations

3 Ways to Use Navattic Embed Events with Event Platforms

8 minute read
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Natalie Marcotullio
Natalie Marcotullio

Find out how to use Navattic’s embed events to understand users, improve funnel effectiveness, and retarget the most engaged prospects.

Best Practices

5 Ways to Get More out of Your Interactive Demo Data

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

You’ve created your first interactive demo. Now what? Use the data you’ve collected to speed up lead routing, enrich your marketing campaigns, and more.

Customer Interviews

Customer Interview Series: PQLs with Sydney Lawson

9 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Sydney Lawson - Product Marketing Manager at Athennian uses Navattic leads as PQLs and prioritizes and routes leads to her sales and customer success team.

Best Practices

3 Tips to Speed Up Interactive Demo Builds

7 minute read
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Natalie Marcotullio
Natalie Marcotullio

Marketers are more strapped for time than ever. Use these three tips to speed up your interactive demo builds — without sacrificing quality.

How to Move Beyond SaaS Product Demo Videos [Plus Product Video Alternatives]

11 minute read
|
Randy Frank
Randy Frank

Why product demo videos have grown in popularity and how interactive demos can be a more engaging and cost effective alternative.

How a Best-in-Class SaaS Company Creates Sales Content

9 minute read
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Natalie Marcotullio
Natalie Marcotullio

Not sure how to prioritize marketing requests from sales? Learn from an expert SaaS product marketer on how to manages sales content.

Company Insights

Manatee Joins Forces with Navattic

1 minute read
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Neil Mclean
Neil Mclean

Today, we have great news to share. Manatee (YC S22) will be joining forces with Navattic.

What Do Top SaaS Websites Have in Common?

7 minute read
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Natalie Marcotullio
Natalie Marcotullio

The best SaaS websites prioritize the buyer experience. We took a look at how the top 100 SaaS companies stack up and share examples of websites that have a frictionless buyer experience.

How to Convince Leadership to Focus on Buyer Experience

10 minute read
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Natalie Marcotullio
Natalie Marcotullio

Why focusing on the buyer experience is a must for any B2B SaaS company and a tried and tested method for getting your leadership onboard.

Growth + Conversions

Email Marketing Strategies for Product Demos

12 minute read
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Natalie Marcotullio
Natalie Marcotullio

Add interactive demos to emails to gives your prospects and customers a chance to see new parts of your product in action, amplifying the typical results of an email marketing campaign.

Best Practices

High Converting Interactive Demos Tips from a Copywriting Expert

9 minute read
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Aaron Wrixon
Aaron Wrixon

Aaron Wrixon is a copywriting expert who works with growing B2B SaaS companies that want to warm up leads, increase trials and demos, boost signups, and reduce churn. Here are his list of copywriting techniques with examples from Navattic customers.

Customer Interviews

Customer Interview Series: Demo Library with Tara Quehl

5 minute read
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Natalie Marcotullio
Natalie Marcotullio

See how Tara Quehl, Product Marketing Director at Demandbase, uses Navattic as the foundation for her interactive demo library.

Best Practices

6 Quick Creative Ways to use Interactive Demos

7 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Get inspiration for repurposing interactive product demos for email signatures, LinkedIn descriptions, review sites, webinar follow-ups, blogs, and more.

Best No Code Website Tools From SaaS Marketing Professionals

8 minute read
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Natalie Marcotullio
Natalie Marcotullio

Six no code website tools vetted by B2B SaaS marketers that can upgrade your website experience in minutes.

Customer Interviews

Customer Interview Series: Partnership Enablement with Ryan Moline

5 minute read
|
Natalie Marcotullio
Natalie Marcotullio

See how Ryan Moline - Senior Product Marketing Manager at Bombora uses Navattic for partnership enablement.

Buyer Experience Tips That Take Less Than a Day to Implement

11 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Make the most of your budget and bandwidth with seven quick, high-ROI tips to improve the buyer experience

Customer Interviews

Customer Interview Series: Website CTA with Craig LeBlanc

7 minute read
|
Natalie Marcotullio
Natalie Marcotullio

See how Craig LeBlanc - Senior Product Marketing Manager at Repsly used Navattic to revamp the company’s product tour.

Growth + Conversions

Ad Best Practices for Product Demos

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Walkthrough of how to add interactive demos to LinkedIn or Google ad landing pages and as CTAs to boost brand awareness, improve click-through rates, and decrease cost per lead.

The Ultimate Guide to Product Led Marketing

9 minute read
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Natalie Marcotullio
Natalie Marcotullio

At its most simple, product-led marketing is a form of PLG but starts easier in the buying journey. It is a user-focused strategy that showcases the product itself as a means of acquiring new users.

Growth + Conversions

How to Increase Conversions For Interactive Demos

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

In our State of the Interactive Product Demo 2023 report, we pulled data from over 3,000 demos to determine the best ways to leverage interactive demos. This guide shares three strategies for improving conversion rates and showcases examples of each tactic in practice.

Customer Interviews

Customer Interview Series: Integration Enablement with Jason Oakley

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

See how Jason Oakley - Senior Director of Product Marketing at Klue uses Navattic for integration enablement.

Growth + Conversions

SEO Best Practices for Product Demos

11 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Interactive demos drive SEO by increasing dwell time, boosing engagement, and giving visitors a satisfying experience. Learn how.

Inexpensive SaaS Growth Strategies for 2023

8 minute read
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Natalie Marcotullio
Natalie Marcotullio

List of quick and simple growth strategies from top SaaS experts that are all under $500 per month.

A/B Testing Examples from Top B2B SaaS Companies

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Types of A/B tests SaaS companies typically run, real-world examples of each, and three A/B testing platform suggestions.

6 Ways to Boost SaaS Free Trial Conversion Rates

15 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Six ways to improve the success of your free trial with the goal of greater conversions.

5 Proven Ways to Improve Activation Rate for SaaS

10 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Five techniques from customers and PLG experts to ensure users see value in your product.

Sales Enablement

Email Personalization at Scale: 4 Proven Methods

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Four proven methods from top SaaS sales teams on how to personalize your emails not only for opens but also for engaged responses.

Product Walkthroughs vs Interactive Product Tours

15 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Product walkthroughs are used when a user is actually in the app while interactive product tours are often used on a website or shared via a link.

The Most Popular SaaS Website CTA’s: Analysis of 5k+ CTAs

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Two years ago, we analyzed 5625 B2B SaaS CTAs to see what were the most popular or fastest-growing CTAs. This year, we analyzed a similar data set to see how CTAs have changed.

Best Conversion Rate Optimization Tools from Growth Experts

10 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Over the past few months, we've interviewed website experts about their optimization strategy. In this post, we highlight their favorite optimization tools.

Sales Enablement

How to Use Intent Data with Interactive Product Demos for Hyper-Targeted Outreach

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

How to use intent data platforms like Bombora with interactive product demos for hyper-targeted qualification and marketing outreach.

Growth + Conversions

8 Partnership Enablement Examples and Best Practices

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

What partnership enablement is and examples of it at work at eight different B2B SaaS companies.

Sales Enablement

5 Tips to Prepare Perfect Conference Software Demos

8 minute read
|
Randy Frank
Randy Frank

5 tips to create a stand out software demo and drive pipeline at your next conference.

Company Insights

Navattic Achieves SOC 2 Type II Compliance

2 minute read
|
Neil Mclean
Chris Hoyle
Neil Mclean, Chris Hoyle

At Navattic, security is paramount. Interactive demos built on Navattic are often integrated into essential parts of the go-to-market motion

Growth + Conversions

7 Successful Account Based Marketing Examples from Top B2B SaaS companies

14 minute read
|
Natalie Marcotullio
Natalie Marcotullio

ABM campaigns used by leading B2B SaaS companies and the tactics they used to create these campaigns.

Step by Step Guide to Measure & Drive Product Adoption

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Top metrics to measure product adoption and five different tips for improving it.

Sales Enablement

How to Qualify and Route Leads based on Interactive Product Demo Behavior

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Use product demos to monitor user behavior, set qualification thresholds, and route leads to your sales team before a free trial even starts.

Step by Step Guide for Launching a New SaaS Product

15 minute read
|
Natalie Marcotullio
Natalie Marcotullio

5-step plan to help guide the process for a new saas product or feature launch.

Company Insights

Navattic Raises $4.25M to Build the Future of Product-Led Growth

2 minute read
|
Neil Mclean
Chris Hoyle
Randy Frank
Neil Mclean, Chris Hoyle, Randy Frank

Over the past year, we’ve seen product-led growth take the center stage.

B2B SaaS Website Relaunches: 5 Ways to Stand Out in 2022

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Leading B2B companies have adapted to this shift in buying behavior, relaunching their SaaS websites into personalized, product-focused selling tools.

9 Ways to Incorporate Product-Led Content at Every Step of your B2B Marketing Funnel

13 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Allowing the product to speak for itself generates more interested, excited, educated prospects and converts them to paying customers faster.

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