I'm a Creative Director who somehow fell backwards into Marketing Leadership and Growth roles for about a decade, exclusively in SaaS and technology. Having the combination of creative / design / web development abilities + marketing fundamentals has culminated in a unique skillset that enables me to build beautiful demo stories told through a conversion lens.

I founded the agency Skellator in 2021 after having worked both for-and-with several other creative agencies and identified a gap for whiteglove creative service that focuses exclusively on SaaS solution providers. The agency is now thriving and "leading with the product" is always one of the first philosophies we encourage as we onboard.

Getting to the root of the value you provide and approaching the track through the lens of your customer.


 Bringing the story to life with strategic CTAs.


Closing the lifecycle gap from concept, to solution, to live on your website ready to convert.

I've worked with Navattic tooling since the company was in its infancy, and they're our go-to vendor for anyone looking to engage prospects with a software solution.

 Scope-dependent. First-time and Volume Discounts.


Ben Skelly

Founding Partner / Creative Director

I am an experienced PMM who introduces innovative systems and processes to help strengthen internal enablement and go-to-market strategy. I provide expertise in discovering and implementing cool products, creating and launching powerful messaging campaigns, and building smart and efficient workflows for early-stage B2B SaaS companies. 

Today, I lead Product Marketing for a B2B SaaS company and share content through my personal brand, Sharing Pizza, where I deliver slices of products, messaging, and workflows for solo PMMs.

 - I am experienced in owning an interactive demo from idea to final product. 

 - Executing the build-out of your demo is important, but it's critical to have a post-launch strategy to drive internal awareness at your company. 

 - I'm always on top of testing Navattic's newest features and have experience building demos for both desktop and mobile.

Sharing Pizza: Build A Product Feedback Loop Your Team Will Love 

Sharing Pizza: Grammarlys Masterclass On Product Usage Insights 

Craig LeBlanc

Senior Director, Product Marketing

DemoDash is a full-stack interactive demo agency that focuses specifically on helping companies create remarkable Navattic demos and get more out of the Navattic platform. Our mission is to help busy marketing teams make interactive demos their top product marketing asset. We help define the strategy, storyboard and build demos, launch them, and measure their impact.



 is a product marketing coach, consultant, and former PMM leader at Klue, Chili Piper, and Uberflip. I was an early adopter of interactive demos at Klue, where we used them in our website, launches, and sales enablement. I saw first-hand, the difference they made in improving our buying experience. We saw 3x the level of engagement on interactive demos than we did with our product videos. Since then I’ve been hooked! I’ve become an advisor to Navattic, teach other PMMs about interactive demos, and created an agency to build them for B2B SaaS companies. 



 is a product marketing consultant, podcaster for PMMs, and creator of Klue’s Demo Arena. While consulting at Klue, we built a 14-tour experience that covers 4 different personas. The Demo Arena saw nearly 3x the amount of engagement compared to standalone tours on the website. From that point, I’ve been all-in on interactive demos! Now I’m helping Jason build them for other B2B SaaS companies.

Website implementation, including demo centers

Analytics and reporting, including integrations

Translating complex products into compelling stories

Planning and executing product (and content) launches

"Working with Jason was a game-changer for us. As an experienced PMM, he quickly grasped our platform and how to tell our story with minimal back-and-forth, something you often don't find with contractors. 

His build process is also great for transparency and feedback. We’re using the demos everywhere and couldn't be happier with the results!"

- Alex Eaton, Director of Product Marketing at User Evidence

 that teaches product marketers how to build effective interactive demos. 

: jason@productivepmm.com, eric.holland.pmm@gmail.com

DemoDash

Full-stack interactive demo agency 

Hey, I’m Isaac 👋 For 7 years, I’ve been deep in growth marketing—helping Fabric scale from Seed to Series C unicorn and driving results for SaaS startups through my agency, Marmentum. 

I love building Navattic demos that drive customers and pipeline growth! Let's chat!

Quick at understanding your product’s “aha” moment and creating tours with high completion rates that engage users effectively. 

Strong in driving additional growth by leveraging interactive demos across marketing channels like paid advertising and cold email to amplify reach 

Knowledgeable in helping your sales teams prepare for Navattic leads, ensuring better conversations and higher conversion rates.

Isaac Akrouche

Growth Marketing

Transforming Complex B2B SaaS & EdTech Solutions into Engaging Visual Experiences

I bring 20+ years of product marketing and management experience across B2B SaaS companies, thriving in entrepreneurial teams within larger organizations in the edtech and higher education technology space. Colleagues recognize me for my creative approach to explaining complex solutions clearly and concisely, as I adapt effectively to diverse audiences and business needs.

I create interactive product demonstrations that convert viewers into qualified leads for complex B2B SaaS and EdTech solutions. My demos have reached 80% engagement-to-sales pipeline conversion rates, with sales teams reporting faster closing cycles and more qualified prospects.

I distill complex products into elegant simplicity while maintaining the sophistication that specialized audiences demand. I've navigated enterprise-level stakeholder relationships at major companies and now bring that structured approach to smaller, agile organizations pursuing product-led growth strategies.

Unlike purely marketing-focused consultants or technical specialists, I bridge both worlds—speaking fluently in product-led growth principles and technical capabilities, ensuring your demonstrations effectively reach both decision-makers and technical evaluators.

Market and Competitive Research and Analysis

Demos I created showed that 80% of those engaging intended to meet with sales with sales reporting higher conversion and sales velocity and more qualified leads.

"...She knows how to drive growth and deliver what customers seek. Her approach is creative yet pragmatic, a mix that is not found in many individuals..." (Colleague, Clarivate)

"Karen's creative thinking and purposeful energy help teams think through ways to target messaging and convey complex ideas with elegant simplicity." (Colleague, ITHAKA)

Standard 10-step demo - introductory rate of $900-$1200 per demo for new clients

Retainer blocks (20 hours minimum, $2200), introductory rates for new clients

Free demo strategy meeting, introductory pricing for new clients

Karen McKeown

 Senior Marketing & Product Consultant 

I've been an SE all my life and ran SE teams from 5 - 50 people.

Demonstrations are my passion and I've been involved in demos to multi-million dollar customers, giving demos to analysts to get the company into a leader quadrant and most importantly - I was one of the early adopters of Interactive Demos.

Using interactive demos for creating demos of not just marketing but also technical experiences, such as demonstrating Terminals, Infrastructure, etc.

I am advising customers on the best placements for interactive demos, marketing automation, and collecting data from interactive demos. 

I've been involved with digital experience platforms for over a decade.

Jakub Suchy

Founder and Coach at All Things Demo

I worked my way up the agency ladder, and then entered the B2B SaaS world. There was one thing that always annoyed me. The amount of budget that is wasted on bad tactics, across the board. 

That's why I started Revenu. Our goal is simple. Drive revenue for B2B SaaS companies, help them scale, and put their budget to good use.

Storytelling. When a user wants to click around your product, they want to confirm that you are the solution to the problem they need to solve. 

You need to tell the hero's story all the way through problem, solution, benefit, consequence, and social proof. And the only way someone will read it is if it's short and sweet.

We run LinkedIn and Google Ads for B2B companies, without boring your customers to sleep. 

We handle everything from message creation, copywriting, audience profiling all the way through to pipeline reporting.

Joseph Hill

Founder at Revenu

I help companies understand and communicate with their customers. As a freelance product and content marketing leader, my work includes:

Go-to-Marketing and Product Launch strategies

Customer intelligence (win/loss analysis, customer interviews)

Content creation (case studies, blog posts, webinars, one sheets, slide decks and more)

I firmly believe that interactive demos are an excellent way to tell your company story.

One of my favorite use cases is to create demos for specific personas or use cases to ensure that you're speaking to the unique value that those customers will get from your product.

I've used interactive demos to support product launches, competitive pitches and more.

I'm a product and content marketing leader with experience establishing, scaling and revamping strategies and tactics. I am equally skilled in the strategy as I am the deliverables that make the strategy come to life.

Megan Pratt

Freelance Product and Content Marketing

I am a hard-to-find growth marketer with a solid mix of technical + creative + analytical skill - a sought-after combination in today's fast-moving workplace.

Worked in digital for 20+ years - with a deep focus in marketing, analytics, content, software operations and more.

I got into digital in the "early days" first starting with a degree in Information Systems followed by volunteering to build a new preschool website from scratch (before I found WordPress v1.2). I remember learning about Google in '99 from my Cost Accounting professor (professor Hillman, Drake University).

From there I continued to compound skills, discovering SEO practices, web analytics, more web publishing, PPC, marketing/business reporting, demand generation, marketing automation...and on and on.

I've also led digital marketing and agile marketing teams at 4 B2B SaaS start-ups, 2 agencies, and have consulted more than 100 businesses in the past 2 decades.

I started using Navattic almost as soon as I heard about it (roughly a year ago). We launched around a dozen interactive demos for our enterprise software platform including 101 videos and specific use cases. I built many of the demos, including copywriting, UX layouts and CTAs.

I leveraged dynamic site personalization through 

 to create winning tests that leveraged interactive demos as part of the customer journey.

I also worked with both product teams for testing/feedback on how this integration could be advanced, including leveraging 

Michael Shearer

Founder at Shemash

I’m Sydney, a product marketer with 8+ years of experience and a knack for making the complex simple and impactful. 

From launching an interactive demo center at Rally to reshaping product categories at Athennian, I thrive on building experiences that connect people to innovative solutions.

As Rally’s Senior Product Marketing Manager, I’m empowering teams to unlock user insights at scale. With five years of startup experience, I bring a fresh perspective. 

I'm curious, creative, and grounded in the fast-paced realities of modern product marketing. When I’m not strategizing, you’ll find me hiking with my dog, sipping great coffee, or chasing my next travel adventure.

Crafting engaging, product-led demo narratives tailored to diverse audiences. 

Designing interactive experiences that drive lead generation and highlight key product features.

Collaborating with cross-functional teams to create persona-specific demo flows. 

Leveraging analytics to optimize demo performance and user engagement. 

Managing end-to-end production of interactive demo assets using modern tools.

Developing and executing go-to-market (GTM) strategies for product launches. 

Building comprehensive marketing collateral, including personas and competitive insights.

Driving demand generation through campaigns and digital content optimization. 

Leading cross-functional initiatives to align sales and marketing goals. 

Creating scalable systems for reporting and tracking marketing-driven pipeline metrics

StrucProject-based structure based on requirements and product tour length.

Sydney Lawson

Product Marketing Manager

 
We are a Product Marketing first that offers several different types of services, allowing you to drive more leads with expertly crafted marketing content by experienced Solution Engineers. 

Our subscription model lets you choose a support level that suits your current needs, with the flexibility to scale as your business grows. 

Key Benefits:

Generate Better Leads: Attract and convert high-quality leads with targeted content. 

Promote Your Product and Business: Boost brand awareness and market presence. 

Build Your Content Library: Create and distribute diverse content types tailored to your audience. 


Our sister company, Presales Leader, provides fractional presales resources in North America to demonstrate your solution live to clients.

Visit www.presalesleader.com for more info.

Creating Navattic Click-Through Demonstrations

Creating related content to embed into Navattic like videos, etc.

Product Marketing, Demo Automation, and Presales Subscription Services start at $1,500/month for 6 months.

Qualified demo experts

Product

Customers

Company

Resources