Growth & Marketing

How to Increase Conversions For Interactive Demos

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

In our State of the Interactive Product Demo 2023 report, we pulled data from over 3,000 demos to determine the best ways to leverage interactive demos. This guide shares three strategies for improving conversion rates and showcases examples of each tactic in practice.

Growth & Marketing

Customer Interview Series: Integration Enablement with Jason Oakley

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

See how Jason Oakley - Senior Director of Product Marketing at Klue uses Navattic for integration enablement.

Growth & Marketing

SEO Best Practices for Product Demos

11 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Interactive demos drive SEO by increasing dwell time, boosing engagement, and giving visitors a satisfying experience. Learn how.

Growth & Marketing

Inexpensive SaaS Growth Strategies for 2023

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

List of quick and simple growth strategies from top SaaS experts that are all under $500 per month.

Growth & Marketing

A/B Testing Examples from Top B2B SaaS Companies

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Types of A/B tests SaaS companies typically run, real-world examples of each, and three A/B testing platform suggestions.

Growth & Marketing

6 Ways to Boost SaaS Free Trial Conversion Rates

15 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Six ways to improve the success of your free trial with the goal of greater conversions.

Growth & Marketing

5 Proven Ways to Improve Activation Rate for SaaS

10 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Five techniques from customers and PLG experts to ensure users see value in your product.

Growth & Marketing

7 Stellar SaaS Product Demos Examples

10 minute read
|
Randy Frank
Randy Frank

Product demos are a way for prospects to experience what it’s like to use your product. See how 7 B2B SaaS companies use product demos on their website.

Growth & Marketing

How to add Interactive Demos to G2 and TrustRadius

7 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Step by step on how to add interactive demos to your G2 and TrustRadius product profiles — just like videos or screenshots.

Growth & Marketing

Product Walkthroughs vs Interactive Product Tours

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Product walkthroughs are used when a user is actually in the app while interactive product tours are often used on a website or shared via a link.

Growth & Marketing

2022 Website Trends: Bold Design with Olga Andrienko

4 minute read
|
Natalie Marcotullio
Natalie Marcotullio

We spoke with Olga Andrienko, VP of Brand Marketing at Semrush, the leading online visitor management SaaS platform that’s been used by ten million digital users worldwide.

Growth & Marketing

Trends Report: How To Improve the B2B Buying Process in 2023

18 minute read
|
Natalie Marcotullio
Natalie Marcotullio

This report will help you understand B2B buying trends from SaaS experts and identify the next steps for enhancing your buyers’ experience.

Growth & Marketing

The Most Popular SaaS Website CTA’s: Analysis of 5k+ CTAs

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Two years ago, we analyzed 5625 B2B SaaS CTAs to see what were the most popular or fastest-growing CTAs. This year, we analyzed a similar data set to see how CTAs have changed.

Growth & Marketing

2022 Website Trends: User-First Design with Jarrett Fleagle

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

We spoke with Jarrett Fleagle, Director of Marketing at WebMechanix - which helps mid-market and enterprise brands crank up user acquisition and predictably grow revenue through digital marketing.

Growth & Marketing

Best Conversion Rate Optimization Tools from Growth Experts

10 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Over the past few months, we've interviewed website experts about their optimization strategy. In this post, we highlight their favorite optimization tools.

Growth & Marketing

2022 Website Trends: Memorable Experiences with George Chasiotis

7 minute read
|
Natalie Marcotullio
Natalie Marcotullio

We spoke with George Chasiotis, Managing Director of MINUTTIA - which helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO.

Growth & Marketing

Expert Product Marketing Examples and Case Studies for SaaS

11 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Seven top-notch product marketing examples and the channels they used from modern SaaS companies.

Growth & Marketing

How to Use Intent Data with Interactive Product Demos for Hyper-Targeted Outreach

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

How to use intent data platforms like Bombora with interactive product demos for hyper-targeted qualification and marketing outreach.

Growth & Marketing

How to Move Beyond SaaS Product Demo Videos [Plus Product Video Alternatives]

10 minute read
|
Randy Frank
Randy Frank

Why product demo videos have grown in popularity and how interactive demos can be a more engaging and cost effective alternative.

Growth & Marketing

2022 Website Trends: Innovation with Victoria Rudi

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

We spoke with Victoria Rudi, founder and SaaS analyst at SaaS Minds – which is helping founders and executives to exercise structured thinking and deliberate communication to achieve growth results.

Growth & Marketing

2022 Website Trends: Messaging with Nicholas Scalice

5 minute read
|
Natalie Marcotullio
Natalie Marcotullio

We spoke with Nicolas Scalice, founder and growth marketer at Earnworthy, a conversion-focused growth marketing agency that turns your funnels into a lead-generation sales machine.

Growth & Marketing

5 Steps to Building Interactive Demos and Customer Examples

13 minute read
|
Natalie Marcotullio
Natalie Marcotullio

How to use interactive product demos to provide a hands-on walk-through experience of your product and top customer examples.

Growth & Marketing

8 Partnership Enablement Examples and Best Practices

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

What partnership enablement is and examples of it at work at eight different B2B SaaS companies.

Growth & Marketing

2022 Website Trends: Messaging with John Ozuysal

5 minute read
|
Natalie Marcotullio
Natalie Marcotullio

We spoke with John Ozuysal cofounder and CMO of Datapad, a collective metrics library for your team where you can have instant access to your metrics.

Growth & Marketing

2022 Website Trends: Competitive Differentiation with Jason Oakley

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

We spoke with Jason Oakley, Senior Director of Product Marketing at Klue - an AI-powered competitive enablement platform designed to help product marketers collect, curate, and deliver actionable competitive insights to empower revenue teams to win more business.

Growth & Marketing

2022 Website Trends: SEO with Andrew Shotland

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Andrew Shotland - CEO of Local SEO Guide, a leading search engine optimization and local internet marketing company.

Growth & Marketing

7 Successful Account Based Marketing Examples from Top B2B SaaS companies

14 minute read
|
Natalie Marcotullio
Natalie Marcotullio

ABM campaigns used by leading B2B SaaS companies and the tactics they used to create these campaigns.

Growth & Marketing

2022 Website Trends: Product-First Design with Alexandra Cote

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Alexandra Cote - a freelance growth consultant and content strategist.

Growth & Marketing

Step by Step Guide to Measure & Drive Product Adoption

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Top metrics to measure product adoption and five different tips for improving it.

Growth & Marketing

2022 Website Trends: Onboarding and Templates with Andrew Capland

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Andrew Capland - founder of Delivering Value, which offers coaching and advising for product led growth teams.

Growth & Marketing

2022 Website Trends: Goal Alignment with Ishaan Shakunt

8 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Ishaan Shakunt - Founder and Head of Marketing Strategy at Spear Growth a performance, marketing, and SEO enablement agency that helps fast-growing B2B SaaS companies.

Growth & Marketing

Everything You Need to Know About Lifecycle Marketing

19 minute read
|
Natalie Marcotullio
Natalie Marcotullio

The common stages of lifecycle marketing and actionable steps and tips to help your lifecycle marketing strategy become a success.

Growth & Marketing

2022 Website Trends: Personalization with Jeff Coyle

7 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Jeff Coyle - the Co founder and Chief Strategy Officer at MarketMuse an AI platform that accelerates content planning, creation, and optimization.

Growth & Marketing

Step by Step Guide for Launching a New SaaS Product

15 minute read
|
Natalie Marcotullio
Natalie Marcotullio

5-step plan to help guide the process for a new saas product or feature launch.

Growth & Marketing

Top Growth Marketing Strategies to Follow in 2022

13 minute read
|
Natalie Marcotullio
Natalie Marcotullio

In our growth marketers interview series, we spoke with top marketers who have been voted among the best on LinkedIn.

Growth & Marketing

B2B SaaS Website Relaunches: 5 Ways to Stand Out in 2022

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Leading B2B companies have adapted to this shift in buying behavior, relaunching their SaaS websites into personalized, product-focused selling tools.

Growth & Marketing

Building an Engaging Click Through Product Demo

11 minute read
|
Randy Frank
Randy Frank

A click through product tour can be a powerful tool to quickly showcase your solution to a prospective buyer.

Growth & Marketing

2022 Growth Trends: Creating Authentic Content with RajNATION

14 minute read
|
Natalie Marcotullio
Natalie Marcotullio

RajNATION - founder and Chief Pitch Artist of Startup Hypeman, which helps fast growing startups effectively tell their story through visionary pitch decks and demo coaching.

Growth & Marketing

Navattic Academy: Top Product Tour Learnings in 2021

5 minute read
|
Randy Frank
Randy Frank

In this piece, we cover insights regarding product tour usage, structure, and use cases.

Growth & Marketing

2022 Growth Trends: Full Funnel Marketing with Breezy Beaumont

13 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Breezy Beaumont - the Head of Growth at Correlated, the leading platform for product-led revenue.

Growth & Marketing

9 Ways to Incorporate Product-Led Content at Every Step of your B2B Marketing Funnel

13 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Allowing the product to speak for itself generates more interested, excited, educated prospects and converts them to paying customers faster.

Growth & Marketing

2022 Growth Trends: Personal Branding with Darryl Praill

14 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Darryl Praill - CRO at VanillaSoft, a sales engagement platform that gives your sales team the tools they need to engage, qualify, and close sales all in one place.

Growth & Marketing

2022 Growth Trends: Building a Community with Chris Walker

16 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Chris Walker - CEO at Refine Labs, a demand accelerator for B2B SaaS companies that helps businesses dominate categories and unlock major growth opportunities.

Growth & Marketing

2022 Growth Trends: Buyer Journey Marketing with Moni Oloyede

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Moni Oloyede - Director of Marketing Infrastructure at Fidelis Cyber Security, the industry innovator in proactive cyber defense solutions.

Growth & Marketing

2022 Growth Trends: Product a-ha moments with Sandy Mangat

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Sandy Mangat - Head of Marketing at Pocus, a product-led sales platform that turns product data into revenue.

Growth & Marketing

The Ultimate Guide to Product Led Marketing

11 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Product-led marketing is a user-focused strategy that showcases the product itself as a means to acquiring new users.

Growth & Marketing

2022 Growth Trends: Dark Social with Nick Bennett

15 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Nick Bennett - the Director of Field, Community, and Partner Marketing at Alyce.

Growth & Marketing

5 Ways to Drive Pipeline With Product-Led Content

9 minute read
|
Randy Frank
Randy Frank

What product-led content is, why you should be using it and how to develop it to build your product-led pipeline.

Growth & Marketing

2022 Growth Trends: Content & Branding with Brooklin Nash

10 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Brooklin Nash - B2B freelance content marketer, strategist, and consultant.

Growth & Marketing

Everything You Need to know about Interactive Product Tours

10 minute read
|
Neil Mclean
Neil Mclean

The key to Product Led Growth is not tackling all at once but moving in a product led motion. That's where interactive product tours come into play.

Growth & Marketing

Why Transition to Product-led Growth in 2022

5 minute read
|
Neil Mclean
Neil Mclean

As an alternative to outdated sales-led growth strategies, product-led growth can give SaaS companies an edge over competitor

Growth & Marketing

Turn Your Product into a Lead Generation Machine

9 minute read
|
Randy Frank
Randy Frank

In this webinar, we discussed the value of product-led lead gen, how to do it effectively, and which companies can benefit from this new marketing strategy.

Growth & Marketing

Where Do Website Product Tours Fit in Your Marketing Stack?

6 minute read
|
Neil Mclean
Neil Mclean

SaaS buyers' expectations have shifted, especially those looking for marketing solutions...

Growth & Marketing

Standing Out From The Competition With An Interactive Demo

5 minute read
|
Neil Mclean
Neil Mclean

Today, SaaS companies average about nine competitors within their space after a year; however, they only averaged two competitors a mere five years ago...

Growth & Marketing

Driving Product-Led Growth with Interactive Demos

5 minute read
|
Neil Mclean
Neil Mclean

Nowadays, end-users often determine who wins in SaaS. They are more likely to find products on their own and tell their bosses which ones to buy...

Growth & Marketing

5 Tips for Building a Standout Website Product Demo

7 minute read
|
Neil Mclean
Neil Mclean

Interactive product demos present sales and marketing teams with a unique opportunity to engage prospective customers at the top of the funnel....

Growth & Marketing

How to Build a Winning Marketing Strategy with Interactive Demos

5 minute read
|
Neil Mclean
Neil Mclean

Any marketing strategy has one goal in mind – to boost the number of high-quality leads sent over to sales. Customers need to be able to see value in a product or service before they commit to a sales conversation or starting a...

Growth & Marketing

Trial, Demo, or Product Tour? - Results from Analyzing 5625 B2B SaaS CTAs

4 minute read
|
Neil Mclean
Neil Mclean

The call to action sets the stage for the rest of the buyer journey ...

Growth & Marketing

Product Growth at Vimeo: A Conversation with Raghav Kholsa

1 minute read
|
Randy Frank
Randy Frank

I sat down with Raghav Kholsa, a senior growth analyst at Vimeo...

Growth & Marketing

How to Build a Stand Out Demo Video

7 minute read
|
Randy Frank
Randy Frank

Build a great product demo that closes deals ...

Growth & Marketing

We Analyzed 5625 B2B SaaS CTAs, This Is What We Found

7 minute read
|
Neil Mclean
Neil Mclean

In B2B SaaS, your customer's first interaction with your product is critical. How are you encouraging visitors to experience your product?

Ready to accelerate your go-to-market?

Unlock faster sales cycles and empower your go-to-market team