What Do Top SaaS Websites Have in Common?
The best SaaS websites prioritize the buyer experience. We took a look at how the top 100 SaaS companies stack up and share examples of websites that have a frictionless buyer experience.
Implementing Interactive Demos for Multiple Product Lines
Creating multiple demos for each use case helps you engage each segment of your audience, ensuring your demo resonates with each of your personas.
How to Convince Leadership to Focus on Buyer Experience
Why focusing on the buyer experience is a must for any B2B SaaS company and a tried and tested method for getting your leadership onboard.
Email Marketing Strategies for Product Demos
Add interactive demos to emails to gives your prospects and customers a chance to see new parts of your product in action, amplifying the typical results of an email marketing campaign.
High Converting Interactive Demos Tips from a Copywriting Expert
Aaron Wrixon is a copywriting expert who works with growing B2B SaaS companies that want to warm up leads, increase trials and demos, boost signups, and reduce churn. Here are his list of copywriting techniques with examples from Navattic customers.
Customer Interview Series: Demo Library with Tara Quehl
See how Tara Quehl, Product Marketing Director at Demandbase, uses Navattic as the foundation for her interactive demo library.
6 Quick Creative Ways to use Interactive Demos
Get inspiration for repurposing interactive product demos for email signatures, LinkedIn descriptions, review sites, webinar follow-ups, blogs, and more.
Best No Code Website Tools From SaaS Marketing Professionals
Six no code website tools vetted by B2B SaaS marketers that can upgrade your website experience in minutes.
6 Feature Announcement Examples from SaaS Companies
Customer examples of multi-channel feature announcements that span across social, blog posts, and email campaigns.
5 Steps to Create Interactive Demos (Plus Top Customer Examples)
How to use interactive product demos to provide a hands-on walk-through experience of your product and top customer examples.
Customer Interview Series: Partnership Enablement with Ryan Moline
See how Ryan Moline - Senior Product Marketing Manager at Bombora uses Navattic for partnership enablement.
Building an Engaging Click Through Product Demo
A click through product tour can be a powerful tool to quickly showcase your solution to a prospective buyer.
Buyer Experience Tips That Take Less Than a Day to Implement
Make the most of your budget and bandwidth with seven quick, high-ROI tips to improve the buyer experience
Customer Interview Series: Website CTA with Craig LeBlanc
See how Craig LeBlanc - Senior Product Marketing Manager at Repsly used Navattic to revamp the company’s product tour.
Ad Best Practices for Product Demos
Walkthrough of how to add interactive demos to LinkedIn or Google ad landing pages and as CTAs to boost brand awareness, improve click-through rates, and decrease cost per lead.
The Ultimate Guide to Product Led Marketing
At its most simple, product-led marketing is a form of PLG but starts easier in the buying journey. It is a user-focused strategy that showcases the product itself as a means of acquiring new users.
How to Increase Conversions For Interactive Demos
In our State of the Interactive Product Demo 2023 report, we pulled data from over 3,000 demos to determine the best ways to leverage interactive demos. This guide shares three strategies for improving conversion rates and showcases examples of each tactic in practice.
Customer Interview Series: Integration Enablement with Jason Oakley
See how Jason Oakley - Senior Director of Product Marketing at Klue uses Navattic for integration enablement.
SEO Best Practices for Product Demos
Interactive demos drive SEO by increasing dwell time, boosing engagement, and giving visitors a satisfying experience. Learn how.
Inexpensive SaaS Growth Strategies for 2023
List of quick and simple growth strategies from top SaaS experts that are all under $500 per month.
A/B Testing Examples from Top B2B SaaS Companies
Types of A/B tests SaaS companies typically run, real-world examples of each, and three A/B testing platform suggestions.
6 Ways to Boost SaaS Free Trial Conversion Rates
Six ways to improve the success of your free trial with the goal of greater conversions.
5 Proven Ways to Improve Activation Rate for SaaS
Five techniques from customers and PLG experts to ensure users see value in your product.
7 Stellar SaaS Product Demos Examples
Product demos are a way for prospects to experience what it’s like to use your product. See how 7 B2B SaaS companies use product demos on their website.
How to add Interactive Demos to G2 and TrustRadius
Step by step on how to add interactive demos to your G2 and TrustRadius product profiles — just like videos or screenshots.
Product Walkthroughs vs Interactive Product Tours
Product walkthroughs are used when a user is actually in the app while interactive product tours are often used on a website or shared via a link.
2022 Website Trends: Bold Design with Olga Andrienko
We spoke with Olga Andrienko, VP of Brand Marketing at Semrush, the leading online visitor management SaaS platform that’s been used by ten million digital users worldwide.
Trends Report: How To Improve the B2B Buying Process in 2023
This report will help you understand B2B buying trends from SaaS experts and identify the next steps for enhancing your buyers’ experience.
The Most Popular SaaS Website CTA’s: Analysis of 5k+ CTAs
Two years ago, we analyzed 5625 B2B SaaS CTAs to see what were the most popular or fastest-growing CTAs. This year, we analyzed a similar data set to see how CTAs have changed.
2022 Website Trends: User-First Design with Jarrett Fleagle
We spoke with Jarrett Fleagle, Director of Marketing at WebMechanix - which helps mid-market and enterprise brands crank up user acquisition and predictably grow revenue through digital marketing.
Best Conversion Rate Optimization Tools from Growth Experts
Over the past few months, we've interviewed website experts about their optimization strategy. In this post, we highlight their favorite optimization tools.
2022 Website Trends: Memorable Experiences with George Chasiotis
We spoke with George Chasiotis, Managing Director of MINUTTIA - which helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO.
Expert Product Marketing Examples and Case Studies for SaaS
Seven top-notch product marketing examples and the channels they used from modern SaaS companies.
How to Use Intent Data with Interactive Product Demos for Hyper-Targeted Outreach
How to use intent data platforms like Bombora with interactive product demos for hyper-targeted qualification and marketing outreach.
How to Move Beyond SaaS Product Demo Videos [Plus Product Video Alternatives]
Why product demo videos have grown in popularity and how interactive demos can be a more engaging and cost effective alternative.
2022 Website Trends: Innovation with Victoria Rudi
We spoke with Victoria Rudi, founder and SaaS analyst at SaaS Minds – which is helping founders and executives to exercise structured thinking and deliberate communication to achieve growth results.
2022 Website Trends: Messaging with Nicholas Scalice
We spoke with Nicolas Scalice, founder and growth marketer at Earnworthy, a conversion-focused growth marketing agency that turns your funnels into a lead-generation sales machine.
8 Partnership Enablement Examples and Best Practices
What partnership enablement is and examples of it at work at eight different B2B SaaS companies.
2022 Website Trends: Messaging with John Ozuysal
We spoke with John Ozuysal cofounder and CMO of Datapad, a collective metrics library for your team where you can have instant access to your metrics.
2022 Website Trends: Competitive Differentiation with Jason Oakley
We spoke with Jason Oakley, Senior Director of Product Marketing at Klue - an AI-powered competitive enablement platform designed to help product marketers collect, curate, and deliver actionable competitive insights to empower revenue teams to win more business.
2022 Website Trends: SEO with Andrew Shotland
Andrew Shotland - CEO of Local SEO Guide, a leading search engine optimization and local internet marketing company.
7 Successful Account Based Marketing Examples from Top B2B SaaS companies
ABM campaigns used by leading B2B SaaS companies and the tactics they used to create these campaigns.
2022 Website Trends: Product-First Design with Alexandra Cote
Alexandra Cote - a freelance growth consultant and content strategist.
Step by Step Guide to Measure & Drive Product Adoption
Top metrics to measure product adoption and five different tips for improving it.
2022 Website Trends: Onboarding and Templates with Andrew Capland
Andrew Capland - founder of Delivering Value, which offers coaching and advising for product led growth teams.
2022 Website Trends: Goal Alignment with Ishaan Shakunt
Ishaan Shakunt - Founder and Head of Marketing Strategy at Spear Growth a performance, marketing, and SEO enablement agency that helps fast-growing B2B SaaS companies.
Everything You Need to Know About Lifecycle Marketing
The common stages of lifecycle marketing and actionable steps and tips to help your lifecycle marketing strategy become a success.
2022 Website Trends: Personalization with Jeff Coyle
Jeff Coyle - the Co founder and Chief Strategy Officer at MarketMuse an AI platform that accelerates content planning, creation, and optimization.
Step by Step Guide for Launching a New SaaS Product
5-step plan to help guide the process for a new saas product or feature launch.
Top Growth Marketing Strategies to Follow in 2022
In our growth marketers interview series, we spoke with top marketers who have been voted among the best on LinkedIn.
B2B SaaS Website Relaunches: 5 Ways to Stand Out in 2022
Leading B2B companies have adapted to this shift in buying behavior, relaunching their SaaS websites into personalized, product-focused selling tools.
2022 Growth Trends: Creating Authentic Content with RajNATION
RajNATION - founder and Chief Pitch Artist of Startup Hypeman, which helps fast growing startups effectively tell their story through visionary pitch decks and demo coaching.
Navattic Academy: Top Product Tour Learnings in 2021
In this piece, we cover insights regarding product tour usage, structure, and use cases.
2022 Growth Trends: Full Funnel Marketing with Breezy Beaumont
Breezy Beaumont - the Head of Growth at Correlated, the leading platform for product-led revenue.
9 Ways to Incorporate Product-Led Content at Every Step of your B2B Marketing Funnel
Allowing the product to speak for itself generates more interested, excited, educated prospects and converts them to paying customers faster.
2022 Growth Trends: Personal Branding with Darryl Praill
Darryl Praill - CRO at VanillaSoft, a sales engagement platform that gives your sales team the tools they need to engage, qualify, and close sales all in one place.
2022 Growth Trends: Building a Community with Chris Walker
Chris Walker - CEO at Refine Labs, a demand accelerator for B2B SaaS companies that helps businesses dominate categories and unlock major growth opportunities.
2022 Growth Trends: Buyer Journey Marketing with Moni Oloyede
Moni Oloyede - Director of Marketing Infrastructure at Fidelis Cyber Security, the industry innovator in proactive cyber defense solutions.
2022 Growth Trends: Product a-ha moments with Sandy Mangat
Sandy Mangat - Head of Marketing at Pocus, a product-led sales platform that turns product data into revenue.
2022 Growth Trends: Dark Social with Nick Bennett
Nick Bennett - the Director of Field, Community, and Partner Marketing at Alyce.
5 Ways to Drive Pipeline With Product-Led Content
What product-led content is, why you should be using it and how to develop it to build your product-led pipeline.
2022 Growth Trends: Content & Branding with Brooklin Nash
Brooklin Nash - B2B freelance content marketer, strategist, and consultant.
Everything You Need to know about Interactive Product Tours
The key to Product Led Growth is not tackling all at once but moving in a product led motion. That's where interactive product tours come into play.
Why Transition to Product-led Growth in 2022
As an alternative to outdated sales-led growth strategies, product-led growth can give SaaS companies an edge over competitor
Turn Your Product into a Lead Generation Machine
In this webinar, we discussed the value of product-led lead gen, how to do it effectively, and which companies can benefit from this new marketing strategy.
Standing Out From The Competition With An Interactive Demo
Today, SaaS companies average about nine competitors within their space after a year; however, they only averaged two competitors a mere five years ago...
Where Do Website Product Tours Fit in Your Marketing Stack?
SaaS buyers' expectations have shifted, especially those looking for marketing solutions...
Driving Product-Led Growth with Interactive Demos
Nowadays, end-users often determine who wins in SaaS. They are more likely to find products on their own and tell their bosses which ones to buy...
5 Tips for Building a Standout Website Product Demo
Interactive product demos present sales and marketing teams with a unique opportunity to engage prospective customers at the top of the funnel....
How to Build a Winning Marketing Strategy with Interactive Demos
Any marketing strategy has one goal in mind – to boost the number of high-quality leads sent over to sales. Customers need to be able to see value in a product or service before they commit to a sales conversation or starting a...
Trial, Demo, or Product Tour? - Results from Analyzing 5625 B2B SaaS CTAs
The call to action sets the stage for the rest of the buyer journey ...
Product Growth at Vimeo: A Conversation with Raghav Kholsa
I sat down with Raghav Kholsa, a senior growth analyst at Vimeo...
How to Build a Stand Out Demo Video
Build a great product demo that closes deals ...
We Analyzed 5625 B2B SaaS CTAs, This Is What We Found
In B2B SaaS, your customer's first interaction with your product is critical. How are you encouraging visitors to experience your product?