Sales Enablement

Top Use Cases for Interactive Demo Account Engagement Data

6 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Several customers recently shared that they use Navattic interactive demo data for account qualification and prioritization — just like they would intent data. In this article, we’ll share the most common use cases we heard from additional customer interviews and explain how you can set them up yourself.

Sales Enablement

What is a Demo Center? [Plus 6 High Quality Examples]

12 minute read
|
Neil Mclean
Neil Mclean

What a product demo center is and examples of high-quality product demo centers currently being used by leading B2B software companies.

Sales Enablement

How a Best-in-Class SaaS Company Creates Sales Content

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Not sure how to prioritize marketing requests from sales? Learn from an expert SaaS product marketer on how to manages sales content.

Sales Enablement

What is Demo Software? [Plus Top Tech for Every Type of Software Demo]

8 minute read
|
Neil Mclean
Neil Mclean

Three main types of demo software and technology suggestions for each type of demo.

Sales Enablement

2022 SE Trends: Practice with Ramzi Marjaba

4 minute read
|
Neil Mclean
Neil Mclean

We spoke with Ramzi Marjaba, a Senior Sales Engineer and founder of We the Sales Engineers a resource for sales engineers by sales engineers.

Sales Enablement

2022 SE Trends: Customer Centric Demos with Natasja Bax

5 minute read
|
Neil Mclean
Neil Mclean

We spoke with Natasja Bax, founder and principal at The DemoScene, which delivers effective and pragmatic workshops for those who would like to excel in software sales.

Sales Enablement

Email Personalization at Scale: 4 Proven Methods

12 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Four proven methods from top SaaS sales teams on how to personalize your emails not only for opens but also for engaged responses.

Sales Enablement

2022 SE Trends: Presentation Skills with Tony Francetic

6 minute read
|
Neil Mclean
Neil Mclean

We spoke with Tony Frencetic, a Senior Manager of Solutions Consulting at Thomson Reuters, the world’s leading provider of news and information-based tools to professionals.

Sales Enablement

Top Tips from Sales Engineering Experts

12 minute read
|
Neil Mclean
Neil Mclean

In our SE interview series - we spoke with top members of the presales community and they shared their favorite tips and tricks for new and experienced SEs.

Sales Enablement

2022 SE Trends: Demo Scripts with David Hayes

8 minute read
|
Neil Mclean
Neil Mclean

We spoke with David Hayes, CEO of Demo Gorilla - a browser extension for live SaaS demos that tells your sales teams exactly what to say to sell your product.

Sales Enablement

2022 SE Trends: Creating Connections with Chris White

6 minute read
|
Neil Mclean
Neil Mclean

We spoke with Chris White, the founder and CEO of Tech Sales Advisors - which offers training and consulting for presales engineers and software sales teams.

Sales Enablement

2022 SE Trends: Presales Tooling with Kerry Sokalsky

6 minute read
|
Neil Mclean
Neil Mclean

We spoke with Kerry Sokalsky, the President and Founder of Presales Mastery - which helps B2B software companies create better demos to win more business.

Sales Enablement

2022 SE Trends: Listening + Discovery with John Care

7 minute read
|
Neil Mclean
Neil Mclean

We spoke with John Care, an author, speaker, and professional trainer at Mastering Technical Sales – a training and consulting company specializing in the skills improvement and development of presales engineers.

Sales Enablement

How to Improve Your SE Hiring Process: Tips from Top SE Leaders

13 minute read
|
Neil Mclean
Neil Mclean

The market for top sales engineering talent is tight - a wide array of companies are competing for a limited pool of presales talent.

Sales Enablement

Top Presales Software for 2022

12 minute read
|
Neil Mclean
Neil Mclean

Round up some of the best presales tools on the market today.

Sales Enablement

How to Improve the Sales Discovery Process: Opinions From Top SEs on Presales to Sales Handoffs

12 minute read
|
Neil Mclean
Neil Mclean

Seven crowd-sourced ideas from expert sales engineers in the B2B space to upgrade your discovery process.

Sales Enablement

How to Craft a SaaS Demo Follow-up Email That Converts [Plus Email Templates]

7 minute read
|
Neil Mclean
Neil Mclean

Tips on how to craft a follow-up email after a SaaS product demo and post demo follow up templates.

Sales Enablement

Outbound Prospecting: 5 Modern Strategies From Industry Experts

10 minute read
|
Neil Mclean
Neil Mclean

An explanation of what traditional outbound prospecting is and its pitfalls and five different prospecting techniques to catch and keep your leads’ attention.

Sales Enablement

What is Demo Automation Software?

7 minute read
|
Randy Frank
Randy Frank

How to automate the creation of product demos and give your prospects an early, hands-on experience with your product.

Sales Enablement

5 Tips to Prepare Perfect Conference Software Demos

8 minute read
|
Randy Frank
Randy Frank

5 tips to create a stand out software demo and drive pipeline at your next conference.

Sales Enablement

The Essential Guide to Sales Demo Software

8 minute read
|
Neil Mclean
Neil Mclean

An essential list of sales demo tools to help ace discovery, sales demo environments, and live demos.

Sales Enablement

An Intro to a Product-Led Sales Motion

12 minute read
|
Neil Mclean
Neil Mclean

Overview of what a product-led sales motion is, how to implemented it successfully, and who can benefit from it.

Sales Enablement

Typical SaaS Sales Process in 2022 [Plus Tips to Reduce Sales Cycle Length]

14 minute read
|
Neil Mclean
Neil Mclean

An outline of each stage involved in the average SaaS sales cycle and provide tips to increase sales velocity of each stage.

Sales Enablement

What are Self Guided Demos & How to Use Them

10 minute read
|
Randy Frank
Randy Frank

Self guided demos give your prospects hands-on access and speed up the time it takes to discover your product’s value.

Sales Enablement

How to Qualify and Route Leads based on Interactive Product Demo Behavior

9 minute read
|
Natalie Marcotullio
Natalie Marcotullio

Use product demos to monitor user behavior, set qualification thresholds, and route leads to your sales team before a free trial even starts.

Sales Enablement

Effective Software Demos in 2022 [Best Practices to Sell to Modern Buyers]

9 minute read
|
Neil Mclean
Neil Mclean

A look at the traditional sales-led software demo and best practices for selling to today’s software buyers.

Sales Enablement

Build a Better Software Product Demo Experience [How to Move Beyond Traditional Product Demos]

9 minute read
|
Randy Frank
Randy Frank

The traditional sales demo model prolongs the cycle at best and risks a sale at worst.

Sales Enablement

My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?

1 minute read
|
Neil Mclean
Neil Mclean

With the explosion of product-led growth (PLG), many companies are critically evaluating what it means for their go-to-market strategy.

Sales Enablement

5 Ways to Incorporate Interactive Product Demos Into The Customer Journey

4 minute read
|
Neil Mclean
Neil Mclean

During a bygone era, prospects would sit back and watch the sales process unfold in front of them...

Sales Enablement

How to Create Stand Out Demo Leave-Behinds

3 minute read
|
Neil Mclean
Neil Mclean

Congrats! You just finished a great demo with the prospect. They even invited a few members from their team...

Sales Enablement

What is a Demo Engineer?

4 minute read
|
Neil Mclean
Neil Mclean

A demo engineer is someone who works with customer-facing teams to prepare and deliver tailored, solution-oriented demos...

Sales Enablement

Measuring Impact - The Role of Data in Product Led Sales

1 minute read
|
Randy Frank
Randy Frank

I sat down with Earl Lee, CEO and Co-Founder at HeadsUp. HeadsUp is a solution to help...

Sales Enablement

Investing in Presales - How a Great Demo Moves the Needle

1 minute read
|
Randy Frank
Randy Frank

I sat down with Kerry Sokalsky, President and Founder at Presales Mastery where he helps...

Sales Enablement

Becoming Product-Led Without Going Freemium

7 minute read
|
Randy Frank
Randy Frank

Product-led growth (PLG) is here to stay. OpenView reports that 86% of SaaS companies are planning on increasing investment in their product-led strategies...

Sales Enablement

“Getting to Wow”: Helping Growth Teams Accelerate the Time to Value

2 minute read
|
Randy Frank
Randy Frank

I sat down with the Demo Doctor, Chris White, founder of TechSalesAdvisors. With over 30 years...

Sales Enablement

Focusing on What Matters Most in Top Funnel Sales

1 minute read
|
Randy Frank
Randy Frank

Chris Ortolano is the founder and principal at Outbound Edge, a consultancy that helps...

Sales Enablement

Demo Software Simulations – The New Way to Showcase Your SaaS Product

7 minute read
|
Neil Mclean
Neil Mclean

Implementing a demo software simulation is a fantastic strategy for SaaS companies to engage prospects in a more meaningful way.

Sales Enablement

The Essential Guide to Incorporating Demo Automation Into Your Sales Process

8 minute read
|
Neil Mclean
Neil Mclean

The demo automation tooling space is fast moving with new solutions that solve a variety of pain points across the sales and marketing...

Sales Enablement

The Changing Role of the Product Demo: A Conversation with Don Carmichael

2 minute read
|
Randy Frank
Randy Frank

I sat down with Don Carmichael, an experienced PreSales professional...

Sales Enablement

What is a Micro Demo?

5 minute read
|
Randy Frank
Randy Frank

A product demo is a powerful and engaging sales tool that helps immediately showcase product value to a prospect ...

Sales Enablement

Building an Unbreakable Software Demo

6 minute read
|
Randy Frank
Randy Frank

The unbreakable product demonstration. Demos fall apart all the time ...

Sales Enablement

How To Create An Outstanding Explainer Video

5 minute read
|
Neil Mclean
Neil Mclean

Explainer videos are high-level overviews of a product offering or service ...

Sales Enablement

The Demo Follow Up: A Conversation with Ed Jaffe

2 minute read
|
Randy Frank
Randy Frank

I sat down with Ed Jaffe, founder and coach at Demo Solutions ...

Sales Enablement

What is a Sandbox Environment?

3 minute read
|
Randy Frank
Randy Frank

A sandbox environment or product sandbox is a testing environment that enables a user to experiment and explore a logically isolated system ...

Sales Enablement

Three Questions Product Demos Should Answer

4 minute read
|
Liam Mahoney
Liam Mahoney

Three questions for for the product demonstration. If you work in technical sales or presales, chances are you’ve given your fair share of product demonstrations ...

Sales Enablement

The Ignition Demo: A Conversation with Peter Cohan

1 minute read
|
Randy Frank
Randy Frank

I sat down with Peter Cohan, renown sales coach and author of the Great Demo! ...

Sales Enablement

How to Sell Your Product with Your Product

6 minute read
|
Randy Frank
Randy Frank

Learn how to use your product to sell your product. There is a new wave in B2B software sales ...

Sales Enablement

What is DemoTech? Definition, Examples, and Trends

6 minute read
|
Randy Frank
Randy Frank

There is a gap in the modern sales stack. There are dedicated tools for lead generation, prospect outreach, meeting facilitation, conversation intelligence, and customer relationship management...

Sales Enablement

Why Low Touch Sales is Winning

7 minute read
|
Randy Frank
Randy Frank

Differentiated demo followups. No one likes getting sold...

Sales Enablement

What is a Product Qualified Lead and Why Should I Care?

9 minute read
|
Randy Frank
Randy Frank

You may have heard of marketing qualified leads (MQLs) or sales qualified leads (SQLs) as methods to track and quantify prospective buyer intent. As a lead actively engages...

Sales Enablement

The Minimum Viable Demo

11 minute read
|
Neil Mclean
Neil Mclean

How do you deliver an excellent, yet concise demo that resonates with a prospect while keeping them focused and engaged?

Sales Enablement

The Five Signals of Buyer Intent in SaaS Sales

8 minute read
|
Neil Mclean
Neil Mclean

Buyers consider many different vendors when exploring software options ...

Sales Enablement

The Art of Experiential Selling

5 minute read
|
Neil Mclean
Neil Mclean

58% of enterprise software buyers cited the “product demonstration” as the top call to action...

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