Top Product Tour Learnings in 2025

Before launching into 2022, we decided to take a step back to learn from the best teachers: our customers.

In this post, we’re revisiting some of those key product tour insights with updated 2025 data.

Below, you’ll find usage benchmarks and success stories from leading Navattic customers to inform and inspire your next interactive demos

First up in our review is customer usage. As of early 2025, 28,000+ interactive demos were built on Navattic — representing 56% year-over-year growth.

The top 1% of those 28K demo builds had impressive engagement metrics:

• 84.4% of users advanced past the first step.
• 61.6% of users completed demos.
• 54.0% of users clicked on a CTA to an external link.
• Users spent 2.1 minutes clicking through demos, on average.

These strong metrics indicate not only strong engagement, but the power interactive demos have to qualify prospects.

Navattic’s Buyer Interests can reveal what features buyers are most interested in and the use cases they prioritize, helping your GTM teams cater outreach and sales conversations.

1. Structure and segment demos for tailored experiences.
2. Trigger campaigns with demo engagement to boost lead conversion.
3. Surface sales insights with Launchpad before live conversations.
4. Upskill with Navattic Academy to scale and optimize demo strategy.

Segmenting product tours helps prospects tailor your demo to their interests, making the content more relevant to their needs.

Checklists

Checklists guide users through key product features in a structured way. Taking this approach ensures prospects don’t miss core capabilities — they are all outlined for buyers to see — but also lets users jump to the parts of your product they are really curious about.

Navattic customer SwipedOn uses checklists to cover 3 core product areas in one demo.

By giving users a checklist to follow, SwipedOn:

• Got visitors to explore 25 steps, on average.
• Pushed 34% of visitors to click on a CTA.
• Kept users’ interest for 9 minutes, on average.

And that has led to far more qualified leads. Their team explains:

“We’ve had great feedback from our sales teams. Leads from Navattic (we track attribution with UTMs) have an understanding of the product by the time they meet with sales and often want to discuss specific functionality.

By providing an in-depth demo that covers three different product areas, we’re able to educate prospects and help filter out poor-fit use cases. Prospects who book a sales demo after the product tour are often higher-intent and speed through the sales process.”

Interest-Based Demos:

It can be tough to create interactive demos if your product has a wide user base.

Adding every single feature to your demos can make them long and confusing. But leaving some features out can turn buyers away.

If they don’t see the features or use cases that pertain to them upfront, they might assume your product can’t handle them.

To overcome this issue, the best Navattic demos set up interest paths like “For Sales,” “For Marketing,” or “For Product Teams.”

With those labels in place, they can send the most relevant demos in their outreach and/or give users ways to bypass irrelevant flows and dive into what matters most, mimicking the tailored experience of a live demo.

Want some more ideas for showing off multiple products or features? Read Implementing Interactive Demos for Multiple Product Lines.

Demo Centers

A demo center lets you present multiple self-serve demos in a single, branded hub.

Typically, demo centers have filters that help users narrow down the list of demos to the ones that apply to their unique use cases. This saves them time and expedites the sales process.

Either they find their exact use case and are interested in learning more, or they realize the product isn’t for them, and self-select out (saving your sales team from talking to an unqualified lead).

Interactive demos generate high-value engagement data that can power personalized marketing and smarter sales outreach. Here are three ways to use that intent data:

Trigger Email Campaigns

Embedding demos in outbound and nurture emails is one of the best ways to get prospects’ hands on your product - without them having to sign up for a sales call or free trial.

Navattic customer Unify uses their main interactive demo to trigger more personalized email campaigns through Salesforce, based on CTA clicks and full demo views.

Their team reports:

“This has had a huge impact so far. Roughly each month, 5 to 10% of our inbound opportunities actually come from people who enter the Navattic flow and then click the CTA. Overall, Navattic has been a great source of high-quality, high-intent prospects for our team.”

Want to know what to say in your outreach and how to sequence your email flows? Get tips from an expert copywriter here.

Leverage First-Party Intent Data

Third-party signals can give you a sense of who your prospects are, but you really don’t know them well without first-party data.

Navattic not only lets you track exactly how prospects engage with your product tours, but also allows you to build custom audiences based on their real behavior by:

1. Using Navattic’s Account-Based Engagement feature to identify company-level intent. See a demo of this feature here.
2. Sending demo activity data to CRMs (Salesforce, HubSpot), marketing platforms (Marketo, Pardot), or even Slack.
3. Prioritizing leads based on CTA clicks, drop-offs, or time spent in your demo.

Read more about how to collect and use first-party intent data here.

Collect Sales Intelligence

As we’ve alluded to a few times, you can use demo data to prepare sales teams for calls with prospects who’ve already gone through one or more of your interactive demos.

For instance, if a prospect is spending more time looking at a particular feature or use case, your AE will want to bring that up in a live demo call and see if the buyer has any specific questions they can answer.

Navattic’s Launchpad gives AEs and SEs one centralized place to:

• Share demos via Gmail, LinkedIn, or Salesforce to reduce sales engineering workload.
• Get real-time alerts on prospect engagement to prioritize leads based on product interest and intent.
• See which features prospects interact with to personalize conversations with contextual insights.

Having all this data at their fingertips helps them understand what buyers care most about, reveal who is involved in the deal, and craft unique demos that champions can share internally to get their peers on board.

If you’re new to Navattic or want to scale your demo strategy, our Navattic Academy is an excellent resource.

In it, you’ll find:

• Hands-on tutorials to get you and your team up to speed on Navattic’s key features quickly.
• Real examples and customizable templates to accelerate time to publish.
• Ongoing updates, so you can take advantage of new Navattic features as soon as they come out.

And it’s all free. Check it out at academy.navattic.com.

Want to see what building demos in Navattic is really like?

Sign up for an account and create your first demo for free.