Product announcements

60% of all web traffic comes from mobile devices, meaning it’s likely your customers’ first product experience will come from a tablet or phone screen. But mobile visitors and desktop visitors just don't engage with your product in the same way. Mobile users view content in short bursts and are likely to bail during long-winded feature deep-dives. Our research shows that the mobile demo experience is best served as punchy story-beats that capture the essence of your product.

That’s why we partnered with our customers to develop a high-converting, engaging experience for mobile traffic: Mobile Swipe Demos. We started by identifying the challenges of viewing demos on mobile devices:

• Limited screen size provides too small of a surface area to view the compressed version of a desktop application
• Mobile visitors use their index finger to navigate their device (instead of a mouse or track pad) and expect responsive controls and gestures to stay engaged
• Mobile visitors typically engage with content for shorter periods time and expect a streamlined experience

The solution: a clean, card based layout that uses swipe gestures to navigate through the demo. Fewer steps and focused copy keeps mobile visitors engaged, and an easy to access, persistent CTA allows for conversions to happen at any point in the demo.

For many Sales and Marketing teams, Salesforce Pardot is the tool choice for running Account Based Marketing operations. Salesforce Pardot is tightly integrated with Salesforce CRM and allows GTM teams to get a comprehensive picture of the activity of their customers and leads. Salesforce Pardot is often used for email drip campaigns, lead scoring and grading, and generating personalized content to create tailored experiences for leads.

Customers can now send their Navattic engagement data directly into Salesforce Pardot. This opens the door to a large number of automated workflows to power your GTM operations:

• When a high intent lead completes a interactive demo, add them to a personalized drip campaign tailored to their product interests.
• When a low intent lead views a demo, add them to a lead nurturing campaign.
• Use Navattic engagement data to generate a Pardot lead score.
  

Reach out to enable the Pardot Integration in your workspace.

Reaching international audiences plays an important role in the go-to-market strategy for many modern software companies. Translating content into multiple languages can help drive growth in new markets, expand market reach, and enhance user experience. However, adding multilingual support to your website, product, and (now) demos can be a daunting task.

We’ve launched new features to streamline the translation and management of multiple languages for your demo. Today, customers on the Growth plan can start using Multilingual demos to deliver the same experience to visitors around the world who speak different languages.

Automatic translations

Translate your demo into multiple languages in one click. Behind the scenes, industry-leading translation APIs leverage AI to provide best-in-class quality translations of your content. We’ve started with support for the top requested languages: English, Spanish, French, German, Dutch, Japanese, Italian, Arabic, Hindi, Korean, Polish, Portuguese, Russian, Turkish, and Chinese (Simplified). We will be continually adding support for new languages, so reach out if we are missing a language that you are looking for.

Editing translated versions

Important steps for managing translated content are proofreading, refining translated copy, and localizing content. Some language translations features work by automatically translating on the fly and don’t support editing the content. This results in poorly translated content and confused readers. When developing this feature, we knew it was important for our customers to be able to edit translated versions to ensure they are communicating the right thing to their visitors. All content within translated versions can be easily edited by switching the languages in the language dropdown.

Language version syncing

Another traditionally challenging aspect of managing translated content is keeping it up-to-date. More specifically, how do translated versions stay in sync when demo content from the default language is edited to showcase new product updates? To make this process streamlined, we’ve developed a feature to sync content from a default language into any language version.

Managing employee access to software tools can be a time-consuming, error-prone process.

We’re excited to share that as of today, customers on the Growth plan can connect their directory provider with Navattic to automatically add, update, and remove workspace members.

What does Directory Sync do for you?

1. Centralized User Provisioning: Admins can now easily add and remove users from your directory provider through a unified User Lifecycle Management (ULM) process. Your directory provider will be the source of truth for user and group lists, and Directory Sync will keep everything up-to-date in Navattic
2. Automatic Updates: No more duplicate manual data entry. Directory Sync takes care of:
   • Provisioning new users
   • Updating user attributes such as name and email
   • Deprovisioning users from your workspace

Workspace Management

Without Directory Sync:

• Manually manage user data in both your workspace and directory provider (Duplicate data entry for employee attributes)
• Admins need to manually invite new users to the Navattic workspace
• Newly invited users are required to go through a sign-up flow
• Time-consuming back-and-forth with employees during registration
• Ongoing manual updates for user data and access

With Directory Sync:

• Add employees to your directory provider
• Directory Sync handles the rest, keeping everything in sync between the provider and your workspace