7 Stellar SaaS Product Demos Examples

In our 2024 State of the Interactive Product Demo report, we found that interactive demos have increased in popularity by nearly 90% since 2022.

And we also found that the highest-converting demos had specific characteristics in common.

To ensure you’re designing demos that convert, we’re sharing how 7 SaaS companies are using Navattic demos to give prospects easier hands-on product access and get them to aha moments faster.

Product demos, otherwise known as “interactive product demos” and “interactive demos,” provide prospects and customers with a walk-through experience of your product.

In this post, we’re referring to asynchronous product demos — not live demo calls with a sales rep.

These standalone product demos are used throughout the sales and marketing funnel to educate and sell prospects on the value of your product and make a compelling case for customer upsells.

Because demo automation software like Navattic is no-code, it’s easy for any GTM team member to personalize interactive demos to showcase the specific features or use cases existing or potential customers are most interested in.

The most common deployment for product demos is linked out via a CTA on a website or in a demo center, which can be included on a company’s website or used internally by the sales team.

Creating a stellar product demo takes a few steps:

1. Decide what software you want to use. You can use interactive demo software like Navattic or in-product video software to build your demos. Interactive demos give your prospects hands-on access to your product so they can see how it works themselves, whereas video demos simply show how a part of the product works.

For more reasons to consider interactive demos over video, read our full breakdown.

2. Choose your use case. Our data shows that the most popular use cases for top-performing demos are website embeds, in-product enablement, help articles, and feature launches.

3. Collect internal assets. Sales calls, customer calls, and frequently used slides or one-pagers are great jumping-off points for demo content. For more ideas, chat with your CS, Sales, and Product teammates.

4. Create a storyboard. Form a demo outline. Your goal should be to incorporate 2 - 4 “aha moments” that are unique to your platform.

5. Build your demo. Try task batching to speed things up — create your entire demo theme in one go or insert all the CTAs before filling in the rest of the demo.

6. Decide to gate vs ungate. If your goal is lead generation, gate your demo. If your goal is education or awareness, ungating will get as many eyeballs on your product as possible.

7. Iterate on your demo. After your demo has been live for a while, use Navattic’s native dropoff reporting to see where people get stuck and make adjustments accordingly.

Here’s how 7 Navattic customers are attracting and converting new customers with excellent product demos.

1. Drift

Type: Website CTA

Drift is an AI-powered conversational platform that integrates chat, email, and video, and powers personalized experiences at scale throughout the customer journey.

The company highlights its product demo or product tour as a secondary CTA on the website’s main landing page (“Take a Tour”).

2. Demandbase

Type: Demo Center

Demandbase, an ABM and sales intelligence tool, uses the Products section of its navigation bar to guide users to multiple product demos.

When users click “Product Tours,” they’re taken to a whole library of customized interactive demos showing users how each part of the platform works — from data integrity to sales intelligence, to orchestration.

3. Gorgias

Type: Website CTA

Gorgias, an all-in-one customer support helpdesk for e-commerce businesses, incorporates interactive demos in multiple areas of its website.

The Gorgias Product tour has its own prominent spot in the top right area of the navigation bar.

4. Vitally

Type: Demo Center

Vitally, an all-in-one Customer Success platform has created a whole suite of product demos, storing them in an easily accessible demo center.

Presenting users with multiple options helps them hone in on the features they care about most, ultimately boosting the chances of conversion.

5. ClickUp

Type: Website CTA

ClickUp, a next-generation project management tool, embeds its interactive product demo on the marketing-specific solutions page.

The tour shows marketers how ClickUp works specifically for their org, streamlining campaign ideation, planning, channels, document organization, and more.

Rather than asking for an email address in the tour, the demo pushes prospects to sign up for a free ClickUp workspace.

6. Jellyfish

Type: Product Page Demos

Unlike other traditional demo centers, Jellyfish has added interactive product demos throughout their site, embedding them on standard product pages as well as ancillary use case and persona pages.

At every turn, prospects have an opportunity to see and experience the Jellyfish platform, giving them the information they need to make a buying decision or at least book a live demo.

7. Guru

Type: Website CTA

Guru, an enterprise AI search tool, encourages users to take a product demo in the upper right-hand corner and just below the main tagline of its website.

Putting this CTA front and center convinces more users to try out the tour, which further educates them on Guru’s value prop and helps them visualize how it could fit into their day-to-day workflow.