What is Jellyfish?

Jellyfish is a leading Engineering Management Platform designed to help engineering leaders align their team's work with the company's main goals. It analyzes technical and business data to give a clear view of how engineering teams are performing and how they're contributing to the business.

Companies use Jellyfish to make sure their engineering resources are focused on the most important projects for the business.

What was the problem you were facing?

After adding a few new product lines, we had a big initiative within the company to develop a value framework for each product, which was kind of a list of different use cases of what our platform Jellyfish can do.

Before, you could ask people what Jellyfish does and they’d give you ten different answers. We wanted to really codify that, so we developed this value framework within the company and used it to develop personas for each of our products.

Why interactive demos?

I think it's all about communicating value. The first time that I saw one of the products that just scrapes the web browser and creates a tour, I was like “This is a fantastic idea. I don't have to run live demos anymore where a million things can go wrong.”

Live demos are always going to have their private place, but tours are great conversation starters. It's really just to give them a taste, a really engaging morsel of whatever product you're trying to share.

When do you use interactive demos vs. another asset?

People learn in different ways. That’s why I’m a firm believer in having all different kinds of content available when people want to learn about your product, whether it’s a video, a blog, or something interactive like a product tour.

Product tours are the interactive highway to our entire content library. Someone's going to be more engaged than just browsing a blog and, if they're engaging with the tour, they're actively thinking about what they're doing. That gives you a captive audience you want to leverage.

The tours are kind of the crown jewel of the website because you can use them to pitch different pieces of content. They're so versatile and that was the genesis of the idea to embed the tours across the breadth of our website.

Today, we have 15 demos across twelve web pages.

What are some results you have seen since implementing Navattic?

We redesigned the website at the same time we implemented these tours, so that drove more traffic as a whole, but the product tours are embedded on our site, so they are an important factor. We’ve seen some really great numbers in the past three months.

We’ve had a 250% increase in engaged visitors that are interacting with our tours. CTA clicks had a 300% increase and the Click Through Rate is around 25%

Another sleeper stat that I really love is that our Time Spent per Session has gone up a lot as well. That means that people are doing the tour, but not just the tour. They’re on that page and engaging with the integrated content experience, scrolling through, looking at the blog, etc.

I think the tours have a big part to play in keeping people on the page and sparking their interest so they’ll look at other things as well.

From a pipeline perspective, the new product tours have also generated over $600k in pipeline over the last six months.

How do you plan to continue using Navattic?

I think the next step for us is committing to a regular update cadence. The tours are only as good as how well you maintain them. There are always going to be new features and suggestions, so I think that's really important–just keeping that consistency. We committed to a quarterly update cadence for these tours.

We also want to leverage product tours in a variety of different ways, not just as this kind of inbound driver on the website, but also working closely with the Business Development Team at Jellyfish to learn how they’d like to use a product tool like this to create high impact, personalized resources and gain some traction with new accounts.