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Understand what makes an interactive demo stand out in 2026. Learn the most common demo use cases with specific advice for building, deploying, and measuring demos.
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Stats from State of the Interactive Product Demo 2026
18% website adoption
18% of B2B SaaS websites include a variation of a "Take a Tour" CTA (40% lift from last year).
86% use HTML web captures
86% of top demos use HTML/CSS web captures (vs screenshots) and 52% edit their HTML captures.
52% have multiple web placements
Half of the Top 1% of websites promote their interactive demo in multiple places.