State of the Interactive Product Demo 2026
Be the first to see what sets the top 1% high-performing demos apart from the rest in 2026.
Get first access to the 2026 report
With over 40,000 demos built on Navattic in the past year (a 150% increase from last year), see how you stack up against the top 1%, 10%, and 25% interactive demos in 2026. Plus:
- Understand what top-performing demos have in common
- Learn best practices for demo format, length, and tone
- See how top customers use forms and integrations
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Stats from State of the Interactive Product Demo 2026
18% website adoption
18% of B2B SaaS websites include a variation of a "Take a Tour" CTA (40% lift from last year).
86% use HTML web captures
86% of top demos use HTML/CSS web captures (vs screenshots) and 52% edit their HTML captures.
52% have multiple web placements
Half of the Top 1% of websites promote their interactive demo in multiple places.