I am a hard-to-find growth marketer with a solid mix of technical + creative + analytical skill - a sought-after combination in today's fast-moving workplace.
Worked in digital for 20+ years - with a deep focus in marketing, analytics, content, software operations and more.
I got into digital in the "early days" first starting with a degree in Information Systems followed by volunteering to build a new preschool website from scratch (before I found WordPress v1.2). I remember learning about Google in '99 from my Cost Accounting professor (professor Hillman, Drake University).
From there I continued to compound skills, discovering SEO practices, web analytics, more web publishing, PPC, marketing/business reporting, demand generation, marketing automation...and on and on.
I've also led digital marketing and agile marketing teams at 4 B2B SaaS start-ups, 2 agencies, and have consulted more than 100 businesses in the past 2 decades.
Interactive Demos Skills
I started using Navattic almost as soon as I heard about it (roughly a year ago). We launched around a dozen interactive demos for our enterprise software platform including 101 videos and specific use cases. I built many of the demos, including copywriting, UX layouts and CTAs.
I leveraged dynamic site personalization through Mutiny to create winning tests that leveraged interactive demos as part of the customer journey.
I also worked with both product teams for testing/feedback on how this integration could be advanced, including leveraging Segment for audience development/segmentation.
Other Marketing Skills
⭐️ B2B demand gen
⭐️ Performance marketing
⭐️ Marketing automation
⭐️ Email marketing
⭐️ Marketing analytics
⭐️ Content strategy