Karen McKeown
Transforming Complex B2B SaaS & EdTech Solutions into Engaging Visual Experiences
I bring 20+ years of product marketing and management experience across B2B SaaS companies, thriving in entrepreneurial teams within larger organizations in the edtech and higher education technology space. Colleagues recognize me for my creative approach to explaining complex solutions clearly and concisely, as I adapt effectively to diverse audiences and business needs.
I create interactive product demonstrations that convert viewers into qualified leads for complex B2B SaaS and EdTech solutions. My demos have reached 80% engagement-to-sales pipeline conversion rates, with sales teams reporting faster closing cycles and more qualified prospects.
I distill complex products into elegant simplicity while maintaining the sophistication that specialized audiences demand. I've navigated enterprise-level stakeholder relationships at major companies and now bring that structured approach to smaller, agile organizations pursuing product-led growth strategies.
Unlike purely marketing-focused consultants or technical specialists, I bridge both worlds—speaking fluently in product-led growth principles and technical capabilities, ensuring your demonstrations effectively reach both decision-makers and technical evaluators.
My interactive demo skills
- Demo Strategy
- Demo Building
- Demo Proof of Concept
- Demo Use in Product Lifecycle
- Sales Enablement Use of Demos
My other marketing skills
- Product Marketing
- Product launches and product-led growth
- Content Strategy and Development
- Sales Enablement
- Market and Competitive Research and Analysis
- Win/loss programs
Results
Demos I created showed that 80% of those engaging intended to meet with sales with sales reporting higher conversion and sales velocity and more qualified leads.
"...She knows how to drive growth and deliver what customers seek. Her approach is creative yet pragmatic, a mix that is not found in many individuals..." (Colleague, Clarivate)
"Karen's creative thinking and purposeful energy help teams think through ways to target messaging and convey complex ideas with elegant simplicity." (Colleague, ITHAKA)
Demo services
Price:
- Standard 10-step demo - introductory rate of $900-$1200 per demo for new clients
- Retainer blocks (20 hours minimum, $2200), introductory rates for new clients
- Pay as you go: $150/hour
Offer: Free demo strategy meeting, introductory pricing for new clients