Navattic vs Storylane

Navattic vs Storylane

Interactive demos can improve website conversions, speed up sales cycles, and bring in better quality buyers. Learn about the differences between Navattic and Storylane during your evaluation.

Demo Platform Comparison

How do Navattic & Storylane differ?

Storylane and Navattic both serve GTM teams with easy-to-build interactive demos. But there are some key differences. Read on to learn more about how the two compare and what makes Navattic different.

Navattic

Navattic is a no-code interactive demo platform built for 1,000+ mid-market and enterprise teams that want to tell a polished, coherent story - then scale it across teams, channels, and segments.

From demo planning support to native lead scoring and built-in A/B testing, Navattic helps you measure and drive results from your demo.

Companies that choose Navattic tend to prioritize:

  • Clean HTML demos that feel like your product, over screenshots
  • Bulk editing tools that speed up building, without the need to make image & HTML element changes on a screen-by-screen basis.
  • Filtering & prioritizing demo engagement before it reaches integrations, rather than an all-or-nothing integration approach
  • A/B testing demos built into the platform, without relying on third-party tools

Storylane

Founded in 2021, Storylane is a no-code interactive demo platform used by GTM teams to create and share product walkthroughs. The company reports having over 4,000 customers.

Their entry-level plan starts at $50/month and supports screenshot-based demos, with higher-tier plans offering HTML capture. Today, most of Storylane’s publicly available demos use static screenshots.

Storylane could be best for you if:

  • You prefer a screenshot-based demo deployment
  • You’d rather deploy your demos on a Storylane-managed demo hub, instead of a native embed on your website
  • You're comfortable sending all leads through integrations without filtering based on engagement or account fit
  • A/B testing demo variants is something you’d prefer to run outside of your demo platform

What makes Navattic different?

Build demos that perform

Navattic gives you the tools to create HTML demos that don’t just look good - they convert. From A/B testing, interest area selection, and optimizing for mobile, every feature is designed to help your team build demos that achieve results.
Built-in A/B testing
Unlike other platforms that rely on third-party tools, test demo variations directly inside Navattic. Figure out what product story, features, or CTAs lead to conversion.
Call-to-action banners
Guide prospects to convert with a CTA banner that persists from within the demo. Drop in custom CTAs for form fills, calendar links, or product sign-ups.
Demo suggestions
See smart suggestions surfaced while creating your demo based on our highest-performing demos. Have confidence you're building a demo with built-in best practices.
Real device frames
Showcase your product the way users actually use it. Add native device frames (iOS, Android, Mac, Windows, Tablet) for a polished demo across platforms
Mobile swipe mode
Turn any demo into a swipe-able mobile experience with one click. Reformat an existing demo into a version designed specifically for phones and tablets.
Build demos that perform

"Navattic has been one of the most important tools in bringing product-qualified leads into our pipeline."

Sydney Lawson

Sydney Lawson

Senior Product Marketing Manager at Rally

"Interactive demos built on Navattic have increased our website to trial conversion rate by 3x, making a direct positive impact on our pipeline."

Sam Brenner

Sam Brenner

Senior Product Marketing Manager at Close

"Navattic has become one of our primary growth levers, contributing around 50% of our monthly new revenue"

Liz Van Hoose

Liz Van Hoose

Senior Marketing Manager at meez

What makes Navattic different?

Captures for teams that care about the details

Navattic is built to show your product in its best light. From bulk editing to built-in responsiveness strategies, demos built on Navattic look and feel like your product.
Capture reliability
Navattic has invested deeply in our HTML capture technology so that it “just works” out of the box. Customers using other demo platforms have encountered challenges capturing their application, and many elect to fall back to static screenshots.
Bulk editing
Make image and HTML updates across your entire demo in just a few clicks. Other solutions only offer bulk text editing, so you need to edit images or HTML elements screen by screen.
Capture flexibility
In one demo, start with HTML, add a screenshot, and then drop in a video. Unlike other platforms, Navattic lets you switch between formats while you’re capturing.
Scaling across screens
Make sure your demo looks good on any screen. Use our built-in responsive strategies to auto apply the best scaling for the viewer’s device.
Captures for teams that care about the details

"There were a few elements across all captures that I needed to delete. As I started bulk deleting those elements, the heavens sang — it saved me so much time"

Damien Rose

Damien Rose

Trainer at Ellby

"Navattic is super easy to use, creating an outstanding user experience. It does a fantastic job replicating the look and feel of the actual solution."

Doug Anderson

Doug Anderson

Product Marketing Manager at Taulia

"The fact that Navattic can capture the full HTML of our environment is one of the biggest value adds for the product. Instead of explaining where to click, Navattic allows users to learn by doing in a demo that looks exactly like the real thing."

Owen Winslow

Owen Winslow

Customer Success Manager at W. W. Norton

What makes Navattic different?

Demos for the entire sales process

Navattic Launchpad gives sales teams the demo features they need at every stage of the deal cycle - whether it’s outbound, sharing interest demos pre or post calls, or live high-level sandbox demos. All available via a Chrome Extension, so reps can access it from where they already work.
Interest-level demos
Let prospects select what they want to see. Navattic creates a personalized demo based on the features they care about most - and surfaces those insights to your reps.
Email tracking parameters
Add tracking to outbound emails in Outreach, Salesloft, or Apollo and get automatically alerted when prospects engage. Enable reps to get notified without any manual setup.
Salesforce Opportunity Sync
Tie demo engagement directly to pipeline. Push demo data straight to the Salesforce opportunity record so reps get a full picture of who’s engaged, what they’re interested in, and what other stakeholders are involved.
Sandbox demos
Build sandbox demos that look and feel like your real product for live sales calls. Reps can navigate freely - without needing a working product environment.
Presenter mode
Present guided or sandbox demos with custom presenter notes, beacon and dialog hotkey toggles, and keyboard navigation. Customize your demo setup based on how your reps run their calls.
Share demo links from within other tools
Quickly create demo links within Gmail, Salesforce, and LinkedIn. No need to leave your current app or disrupt your workflow.
Demos for the entire sales process

"We also looked at vendors that offered primarily screenshot-based solutions, but decided it was important to equip our sales team with truly interactive content that represented our software well."

Tom Karki

Tom Karki

Senior Director, Coupa Digital Solutions Advisory Team at Coupa

"It's funny because I’ll listen to discovery calls with our sales team and they always say “oh I’ll send you a Navattic on that” "

Shanyn DoCarmo

Shanyn DoCarmo

Senior Sales Engineer at VersaPay

"We had a regional conference yesterday and we presented the sandbox demos built on Navattic. We got a phenomenal response - it really felt like it was the actual platform."

Pradeesh B M R

Pradeesh B M R

Technology Solutions Manager at ZS

"As an AE, what I appreciate most about Navattic is how easy it is to share interactive product demos. It's a great way to let prospects experience value upfront - especially early in the sales cycle. "

Mathieu Govoni

Mathieu Govoni

Account Executive at Productboard

What makes Navattic different?

Better action your demo data

Other platforms leave you flooded with demo event data. Playbooks in Navattic allow you to filter, score, and route demo data - so your team can focus on the top signals.
Playbooks
Fine-tune which demo engagement data gets sent to your stack - CRM, MAP, Slack, email. Other tools don’t provide any filters for your demo data, causing you to either clutter your systems or skip out on important demo insights.
Audience segmentation
Group viewers by demographic data or engagement within the demo. Create targeted audiences to prioritize strong-fit prospects and send more relevant follow-up.
Attribution
Navattic JS connects demo views to pipeline - even weeks after they first viewed the demo. Go beyond simple attribution by capturing UTMs, tracking visitors across domains - all with flexible tracking options you can turn on or off as needed.
Slack DMs
Trigger direct Slack DMs when prospects engage with your demo. Unlike other tools that only offer channel-level notifications, notify team members for prompt follow-ups.
In-house vs third-party
All integrations are designed, built, and supported by our in-house engineering team. No third-party platform constraints, brittle setups, or outsourced contractors —just fast, seamless integrations that work out-of-the-box.
Better action your demo data

"We initially went with Storylane, but as we went through the integration and setup process, we realized we needed something more robust. Navattic's wide variety of native integrations and customer support made it the clear choice. "

Imran Ahmed

Imran Ahmed

VP, Product Marketing at D2L

"Navattic’s integrations & analytics make my job so much easier. We can clearly track engagement, understand visitor intent, and see exactly where leads are coming from. Best of all, we can connect those leads to real opportunities and demonstrate ROI with hard data—not just anecdotes."

James Harper

James Harper

Director of Product Marketing at Virtana

"These tours WORK. I can easily point to pipeline and revenue that has been influenced by our Navattic demos."

Andy Willetts

Andy Willetts

Product Marketing Manager at SourceWhale

What makes Navattic different?

Built for team collaboration

Navattic is purpose-built for teams. With built-in collaboration tools, version tracking, and easy reverts, teams can work together directly in Navattic, without workarounds or frustrations.
In-app collaboration
Comment, edit, and review demos with your team from inside Navattic. Stay aligned without bouncing between tools.
Version History
Unlike other platforms, Navattic allows you to easily view past edits, when they were made and who made them.
One-click reverts
Need to undo something or revisit a previous version? Roll back instantly and restore with confidence.
Built for team collaboration

"Everything Navattic builds is incredibly thoughtful. The features you release actually make sense for our team, without the fluff or complexity that often comes with other tools. It’s been an amazing experience."

Alex Asmus

Alex Asmus

Principal Digital Solutions Advisor at Coupa

"Navattic is seriously amazing. We're using it for a new customer story and the experience has been super smooth. "

Ben Lofrumento

Ben Lofrumento

Social Content Specialist at Trainual

What makes Navattic different?

A platform with polish

Navattic is meticulously crafted with polish, usability and robustness at the forefront. We’ve intentionally built features to support long-term, team-wide adoption.
Workspace defaults
Standardize demo settings across your team. Set default themes, layout settings, step appearances and more to keep experiences consistent and on-brand.
Offline mode
Preview and manage all offline demos in one place. Access a full repository of your offline demos in our dedicated offline demo player instead of individual links.
Translation
Support multiple languages in a single demo. Toggle between localized versions of your demo without cluttering your workspace with duplicate demo versions.
Tooltip Replacement
Replace a capture without losing context. Navattic re-applies existing tooltips automatically when captures are replaced.
A platform with polish

"It’s amazing. Whoever is in charge of intuitive design on your product team is a magician. Every time I think of something, it’s right where you expect it to be."

Ted Cooke

Ted Cooke

Web Product Manager at ZoomInfo

"I always joke with my team that when I build a tour, it's my happy place because it's so easy to use."

Shannon Gendreau

Shannon Gendreau

Product Marketing at Bloomerang

"I continue to be impressed by the ease of use paired with the incredible capacity of the product. The fact that you can do so much and make a demo look so good, but the navigation is still easy and user-friendly is a welcome surprise."

Ruby LaBrusciano-Carris

Ruby LaBrusciano-Carris

Senior Brand Designer at Honor Education

What makes Navattic different?

Collaborate with our customer-centric team

We go beyond basic support to act like an extension of your team to bring in data-driven best practices, real GTM experience to help you make the most of your implementation.
Close iteration & customer feedback
At Navattic, product feedback is welcome and encouraged. We love working with customers to improve the product and in partnering with Navattic, you’ll have access to share direct feedback with engineers so that we can build features that you and the team love.
Product innovation
We have a culture of product innovation at Navattic. Each month, we ship dozens of product improvements - from new product areas like A/B testing & interest areas to UX polish, our team works hard to build an innovative, yet intuitive interactive demo platform.
In-person community
Join in-person events, workshops, and meetups. Meet fellow Navattic customers and team members through hands-on workshops and collaborative building sessions.
Demo building support
Our in-house demo building team is available to support more advanced demo building implementations.
Top 1% benchmarking & best practices
Every year, we analyze the highest-performing demos across our platform and share the findings so your team can skip the guesswork and build demos that convert.
Collaborate with our customer-centric team

"The customer conversations and events that Navattic holds make you feel genuinely valued. It’s clear my product requests have been thoughtfully considered and if they’re not implemented, it’s usually because the feature already exists! "

Sydney Lawson

Sydney Lawson

Product Marketing Manager at Rally

"Navattic's solution is constantly evolving for the better. The CS team captures my feedback about the solution and takes it directly to their development team."

Doug Anderson

Doug Anderson

Product Marketing Manager at Taulia

"I appreciate Navattic's investment in new features like AI assistance - it saves a lot of time when building demos."

Karina Kwok

Karina Kwok

Product Marketing at Boomi

What makes customer success at Navattic different?

We don’t believe in one-size-fits-all support. Our CS team acts like an extension of your team and brings strategy, data-driven best practices, and real GTM experience to every conversation.
Care & attentiveness
Navattic deeply invests in customers success. Unlike other platforms that tout a large customer base and employ just a few CSMs, you’ll hear from us regularly, not just when you have an issue. We’re here to help you proactively think through new demo strategies and continually optimize your team’s use of demos.
In-person training
We’ve joined SKOs, hosted customers for lunch, and trained teams in person. Our team builds deep partnerships with customers.
Analytics reviews
From demo engagement to pipeline tracking, we help you understand what’s working and suggest tweaks to continually improve your Navattic implementation.
Demo building support
Our in-house demo building team is available to support more advanced demo building implementations.
Built-in best practices
From onboarding to expansion, we’ll share what’s working across 1,000+ teams and 20k demos so you don’t have to reinvent the wheel.
What makes customer success at Navattic different?

"Navattic’s CS team is the best that I have ever worked with."

Nicole Mott

Nicole Mott

Sales Enablement Manager at Exterro

"Our customer success manager helped us identify demo distribution channels and refine our strategy – for example, by helping us create a form that now sees a 40% completion rate."

Sandeep M.

Sandeep M.

Senior Product Marketing Manager at MoEngage

Build demos
that delight.