Navattic vs Storylane
Demo Platform Comparison
How do Navattic & Storylane differ?
Storylane and Navattic both serve GTM teams with easy-to-build interactive demos. But there are some key differences. Read on to learn more about how the two compare and what makes Navattic different.
Navattic
Navattic is a no-code interactive demo platform built for 1,000+ mid-market and enterprise teams that want to tell a polished, coherent story - then scale it across teams, channels, and segments.
From demo planning support to native lead scoring and built-in A/B testing, Navattic helps you measure and drive results from your demo.
Companies that choose Navattic tend to prioritize:
- Clean HTML demos that feel like your product, over screenshots
- Bulk editing tools that speed up building, without the need to make image & HTML element changes on a screen-by-screen basis.
- Filtering & prioritizing demo engagement before it reaches integrations, rather than an all-or-nothing integration approach
- A/B testing demos built into the platform, without relying on third-party tools
Storylane
Founded in 2021, Storylane is a no-code interactive demo platform used by GTM teams to create and share product walkthroughs. The company reports having over 4,000 customers.
Their entry-level plan starts at $50/month and supports screenshot-based demos, with higher-tier plans offering HTML capture. Today, most of Storylane’s publicly available demos use static screenshots.
Storylane could be best for you if:
- You prefer a screenshot-based demo deployment
- You’d rather deploy your demos on a Storylane-managed demo hub, instead of a native embed on your website
- You're comfortable sending all leads through integrations without filtering based on engagement or account fit
- A/B testing demo variants is something you’d prefer to run outside of your demo platform
What makes Navattic different?
Build demos that perform

"Navattic has been one of the most important tools in bringing product-qualified leads into our pipeline."

Sydney Lawson
Senior Product Marketing Manager at Rally
"Interactive demos built on Navattic have increased our website to trial conversion rate by 3x, making a direct positive impact on our pipeline."

Sam Brenner
Senior Product Marketing Manager at Close
"Navattic has become one of our primary growth levers, contributing around 50% of our monthly new revenue"

Liz Van Hoose
Senior Marketing Manager at meez
What makes Navattic different?
Captures for teams that care about the details

"There were a few elements across all captures that I needed to delete. As I started bulk deleting those elements, the heavens sang — it saved me so much time"

Damien Rose
Trainer at Ellby
"Navattic is super easy to use, creating an outstanding user experience. It does a fantastic job replicating the look and feel of the actual solution."

Doug Anderson
Product Marketing Manager at Taulia
"The fact that Navattic can capture the full HTML of our environment is one of the biggest value adds for the product. Instead of explaining where to click, Navattic allows users to learn by doing in a demo that looks exactly like the real thing."

Owen Winslow
Customer Success Manager at W. W. Norton
What makes Navattic different?
Demos for the entire sales process

"We also looked at vendors that offered primarily screenshot-based solutions, but decided it was important to equip our sales team with truly interactive content that represented our software well."

Tom Karki
Senior Director, Coupa Digital Solutions Advisory Team at Coupa
"It's funny because I’ll listen to discovery calls with our sales team and they always say “oh I’ll send you a Navattic on that” "

Shanyn DoCarmo
Senior Sales Engineer at VersaPay
"We had a regional conference yesterday and we presented the sandbox demos built on Navattic. We got a phenomenal response - it really felt like it was the actual platform."

Pradeesh B M R
Technology Solutions Manager at ZS
"As an AE, what I appreciate most about Navattic is how easy it is to share interactive product demos. It's a great way to let prospects experience value upfront - especially early in the sales cycle. "

Mathieu Govoni
Account Executive at Productboard
What makes Navattic different?
Better action your demo data

"We initially went with Storylane, but as we went through the integration and setup process, we realized we needed something more robust. Navattic's wide variety of native integrations and customer support made it the clear choice. "

Imran Ahmed
VP, Product Marketing at D2L
"Navattic’s integrations & analytics make my job so much easier. We can clearly track engagement, understand visitor intent, and see exactly where leads are coming from. Best of all, we can connect those leads to real opportunities and demonstrate ROI with hard data—not just anecdotes."

James Harper
Director of Product Marketing at Virtana
"These tours WORK. I can easily point to pipeline and revenue that has been influenced by our Navattic demos."

Andy Willetts
Product Marketing Manager at SourceWhale
What makes Navattic different?
Built for team collaboration

"Everything Navattic builds is incredibly thoughtful. The features you release actually make sense for our team, without the fluff or complexity that often comes with other tools. It’s been an amazing experience."

Alex Asmus
Principal Digital Solutions Advisor at Coupa
"Navattic is seriously amazing. We're using it for a new customer story and the experience has been super smooth. "

Ben Lofrumento
Social Content Specialist at Trainual
What makes Navattic different?
A platform with polish

"It’s amazing. Whoever is in charge of intuitive design on your product team is a magician. Every time I think of something, it’s right where you expect it to be."

Ted Cooke
Web Product Manager at ZoomInfo
"I always joke with my team that when I build a tour, it's my happy place because it's so easy to use."

Shannon Gendreau
Product Marketing at Bloomerang
"I continue to be impressed by the ease of use paired with the incredible capacity of the product. The fact that you can do so much and make a demo look so good, but the navigation is still easy and user-friendly is a welcome surprise."

Ruby LaBrusciano-Carris
Senior Brand Designer at Honor Education
What makes Navattic different?
Collaborate with our customer-centric team

"The customer conversations and events that Navattic holds make you feel genuinely valued. It’s clear my product requests have been thoughtfully considered and if they’re not implemented, it’s usually because the feature already exists! "

Sydney Lawson
Product Marketing Manager at Rally
"Navattic's solution is constantly evolving for the better. The CS team captures my feedback about the solution and takes it directly to their development team."

Doug Anderson
Product Marketing Manager at Taulia
"I appreciate Navattic's investment in new features like AI assistance - it saves a lot of time when building demos."

Karina Kwok
Product Marketing at Boomi
What makes customer success at Navattic different?

"Navattic’s CS team is the best that I have ever worked with."

Nicole Mott
Sales Enablement Manager at Exterro
"Our customer success manager helped us identify demo distribution channels and refine our strategy – for example, by helping us create a form that now sees a 40% completion rate."

Sandeep M.
Senior Product Marketing Manager at MoEngage