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What is DemoTech? Definition, Examples, and Trends

Randy FrankMarch 03, 2021

There is a gap in the modern sales stack. There are dedicated tools for lead generation, prospect outreach, meeting facilitation, conversation intelligence, and customer relationship management.....

Why Low Touch Sales is Winning

Randy FrankFebruary 17, 2021

No one likes getting sold. When was the last time you interacted with a "salesperson" in your consumer life? Outside of a major purchase, odds are it has been a while.....

How to Win After The Sales Demo

Randy FrankFebruary 08, 2021

So you've just delivered a great demo to a prospect. You showcased the right features and told a story that resonated with their unique business challenges. Good job - but now is not the time to celebrate....

What is a Product Qualified Lead and Why Should I Care?

Randy FrankJanuary 04, 2021

You may have heard of marketing qualified leads (MQLs) or sales qualified leads (SQLs) as methods to track and quantify prospective buyer intent. As a lead actively engages...

The Minimum Viable Demo

Neil McleanDecember 29, 2020

How do you deliver an excellent, yet concise demo that resonates with a prospect while keeping them focused and engaged?...

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