Customer Show + Tell: How Intermedia Scaled Global Sales Enablement with Interactive Demos

About this series

In our Customer Show + Tell series, we highlight how Navattic customers use interactive demos to solve real-world business challenges.

At a recent Navattic User Event in Seattle, Evan Sageng, Senior Instructional Designer at Intermedia Cloud Communications, shared how his team transformed their global sales enablement strategy, training thousands of partners worldwide, increasing engagement, and driving measurable revenue growth.

The Challenge: Training a Global Partner Network at Scale

“We have 7,500 channel partners around the globe, which means my content needs to train and enable tens of thousands of salespeople – across different languages, regions, and roles,” Evan explains. “I can’t communicate directly with every sales rep in such a widespread organization. Instead, I’m creating content that we make available for them to consume.”

As Intermedia’s product portfolio rapidly expanded, so did the demand for enablement content.

“The number of proprietary products we offer has more than doubled in the time I’ve been here. Plus, we add more features continuously. Every day, I am increasingly stretched to deliver great tools and content for a rapidly growing business.”

Intermedia’s enablement team faced four key challenges: global scale, brand complexity, rapid growth, and indirect distribution.

Why Navattic Was the Perfect Fit

Brand Flexibility with Editing Tools

“The editing tools are probably my favorite feature of Navattic,” says Evan. “Previously, I built custom demos – doing so required manual effort that consumed a lot of time.. With Navattic, I can make updates instantly, keeping our brand and messaging consistent across regions.”

Built-In Translation

“Because we continue to expand globally, I constantly need to provide content in different languages. With one click, I can translate my content. Sending it for review is far less time-consuming and expensive than asking teams to localize from scratch.”

Frictionless Access

“Our previous training process required partners to log into our learning management system (LMS), locate the course, review the description, and then launch it,” Evan says. “Each of those steps added friction. Now, I embed Navattic demos directly in my content – people can engage right away. It’s made a meaningful difference in how quickly they connect with the material.”

Transforming Training Through Storytelling

“A strong demo tells a story – it’s contextual, relatable, and memorable. For example, it might follow a receptionist at an architecture firm, showing how our platform helps manage calls, messages, and daily workflows. It’s the kind of narrative that teaches both the salesperson and the customer at the same time – often without them even realizing they’re learning.”

Multi-Channel Deployment

Evan’s team integrated interactive demos across Intermedia’s entire ecosystem:

• LMS integration: Demos are linked within certification courses for hands-on learning.
• Internal hub: Demos are grouped by region on the intranet – no gating, just click and go.
• Marketing campaigns: Marketing embeds demos in email campaigns for instant engagement.
• Websites: Intermedia and partner sites feature demos that give prospects a taste of the product.

“Marketing loves it because they can create high-quality demos at a faster pace,” Evan says. “I love it because my content gets in front of more people immediately.”

Key Takeaways for Enablement Teams

Evan’s playbook for scaling enablement with a lean team:

• Remove friction with single-click access
• Tell stories instead of listing features
• Distribute widely with marketing support
• Measure engagement and tie demos to revenue outcomes

With this approach, Intermedia turned a small enablement team into a global revenue driver.